Secret Signals is boutique marketing agency based in Singapore focussed on providing label and marketing services for international and local music labels & artists with business development and public relations in Asia - and one of the first companies to provide such services in the region. Our clients include Eric Chou (TW) & Ramengvrl (ID) to Grammy Award-winning artists like Thundercat (US), Hiatus Kaiyote (AU) & Finneas (US).

Practical Measures specializes in streetwear/lifestyle apparel distribution with a strong focus on brand integrity and community engagement with both B2B and D2C channels, working with specialty retailers to major platforms like Zalora. Based in Singapore with brands and territories covered::• OBEY Clothing & Taikan - Singapore & Malaysia• by Parra, Tired Skateboards, Real Bad Man, Powers - Asia (x Japan), AU, NZ.We also run the brand web stores in Asia for OBEY, by Parra & Tired Skateboards.Committed to both marketing and sales while making an impact Notable projects include fundraisers with local charities while driving over SGD400k in yearly revenue for OBEY Clothing.

Terrainware was a outdoor/camping lifestyle retail & brand venture with a store in the Central Business District of Singapore.

Mill Stirling is a boutique brand experience/creative agency that has offices in Singapore and China, with clients ranging from FMCG to alcohol and lifestyle brands such as Schwarzkopf, Jameson Whisky and Macallan. As Associate Director, I oversaw the running of the Singapore office and all client relations and projects.

Development and implementation of Customer and Brand Experience initiatives for a 20 year old fast-casual/healthy food chain in Singapore with 35 outlets through initiatives and programs that include creating service training workshops, staff mentoring and creating organisational work culture change programs and interactions with stakeholders in various touch points in the customer journey.

Overseeing distribution in Singapore for brands like OBEY Clothing and Macbeth Footwear. Responsible for the performance, profit & loss, recruitment, management and communication of thebusiness. Managed an operational team of 5 full timers and a pool of 6 part timers. Oversaw the in-house distribution and logistics that expanded from 2 to 20+ retail doors in Singapore –both on concession, consignment and wholesale business terms. Maintained excellent relationships with clients and partners. Worked closely with brand principals to ensure authenticity and brand protection.

Appointed GM for South East Asia for the brand Macbeth Footwear while running Supply Demand Pte. Ltd. Negotiated and set up distribution and licensing agreements with sub-distributors in Thailand, Malaysia and the Philippines while steadily growing sales.Managed the running of PT Sepatu Prima, the Macbeth-owned Indonesian office overseeing 26 employees - covering logistic and inventory processes, human resource initiatives and sales and marketing. Directed and managed brand alignment and marketing initiatives for all of South East Asia for Macbeth Footwear

Widely regarded as one of Singapore’s pioneering figures in promoting the awareness of local indie musicians, WMUM has chalked up a long list of contributions to the scene. Their most notable contribution would probably be the creation, conceptualizing and production of the inaugural Baybeats Festival in 2002. Baybeats is an annual music festival held at the Esplanade to promote both local and regional alternative music acts. They later went on to producing five more Baybeats Festivals that saw attendance grow from 3,000 to 80,000 before handing it back to the Esplanade management in 2008. In 2001, WMUM became the first of few to start a record label and artiste management for local indie artists. The artist management arm grew to manage some of Singapore’s most popular independent artists like Plainsunset, Fishtank The Fire Fight and A Vacant Affair. This paved the way for other independent artist management agencies such as KittyWu Records and Aging Youth Records. WMUM also operated a cozy shop at Margaret Drive from 2002 to 2007. The shop housed a jam studio and a record store for rare music albums, merchandise, guitars and effect pedals. They even created their own boutique distortion pedal in 2005 aptly named the “Wake Me Up Pedal”. In 2006, Wake Me Up Music decided to focus more on talent and event management instead of releasing records, distribution and retail.

Held account servicing, strategic planning, event management and media liaison responsibilities for the boutique lifestyle public relations agency.

Oversaw and executed the marketing and sales activities of music products and training material to two distinct business units: general market retail and direct-to-church; which included radio and mediaservicing, church relations, promotional events and email-marketing.

Assisted in the running and producing of commercial, entertainment and government level events, which included the inaugural Yellow Ribbon Project – a nation wide campaign that focuses on the rehabilitation of ex-prisoners into society.