Eric Solis Email & Phone Number

Texas, United States

Dallas, TX, US

• At BuDhaGirl, I lead a high-performing marketing team that drove sales, customer acquisition, and retention through targeted campaigns and data-driven strategies. This resulted in significant improvements in ROAS.
• Led high-performing team to deliver brand messaging, creative execution, and digital marketing programs for sales, customer acquisition, and retention.
• Managed marketing budget to optimize spending and improve business results. Increased website conversion opportunities.
• Achieved a 9.5 ROAS ($240k in sales with a spend of $25k) through targeted digital customer acquisition campaigns.
• Increased active customer segment by 36%, reduced churn by 21%, and boosted revenue by 25% through customer retention efforts with segmentation.
• Developed targeted customer segments for email and paid channels, achieving a ROAS of 6.5 with a monthly budget of $100k+.

Addison, TX, US

• At Mary Kay Inc., I led a team of digital marketers to execute multi-channel campaigns that drove revenue, customer acquisition, and retention. My responsibilities included:
• Developing and managing eCommerce strategies, optimizing campaign performance, and presenting actionable insights to senior leadership.
• Key achievements during my tenure include leading a multi-channel digital campaign with a $5 million budget, reducing customer acquisition cost (CAC) by 20% through effective targeting and campaign optimization.
• Additionally, I overcame a previous lead generation challenge by implementing a data-driven approach, improving conversion rate (CR) by 200%, reducing cost per lead (CPL) by 40%, and increasing qualified leads by 150%.
• I established standards for KPIs and utilized various analytic tools to measure and report on campaign effectiveness. By collaborating with cross-functional teams and agencies, I consistently delivered impactful.
• Led efforts to improve website content, landing page, product page conversion rates & increase revenue through A/B testing & optimization based on user behavior analysis.

Addison, TX, US

In this role, I oversaw the creation and implementation of digital marketing strategies. I managed our website content and marketing channels, aligning product lines with our brand strategy. Building strong relationships with internal stakeholders, agency partners, and executive leadership was key to my success in this position. I also played a central.

New York, NY, US

At J. Walter Thompson, I managed and developed digital marketing strategies for high profile clients like Texas Instruments. My work included planning, executing, and reporting on various marketing projects such as email campaigns, PPC, display ads, social media, and mobile marketing. I focused on increasing client revenue through strategic planning and.

Dallas, TX, US

In my role at Dieste, I managed digital advertising strategies for clients like AT&T, JC Penney, Nissan. My responsibilities included planning and developing marketing programs to increase sales and brand awareness. I led strategy planning for product campaigns and collaborated with internal teams to create and execute digital marketing programs that.

Bachelor Of Business Administration (B.B.A.), International Business

Master Of Business Administration - Mba