Emily Spalding Email & Phone Number

Detroit, MI, US

Shelby Township, Michigan, US

• Responsible for the design, development, and overall management of the product line, as well as the planning and executing of key marketing initiatives to meet marketing, financial, and growth objectives.
• Create and maintain a working line plan that includes over 1000 skus in the hockey and lacrosse categories to track margins, sales demand, and inventory
• Act as a sales support member by giving in depth product presentations to key accounts
• Provide features and benefits for each product for catalog and advertising needs
• Provide product codes, descriptions, FOB’s, and supplier information to accounting and operations
• Work with engineers to establish necessary performance criteria of new products

Shelby Township, Michigan, US

• Assist in the day to day product and brand management of the Brine Women’s Lacrosse business unit.
• Attended various grass roots events as a form of market research and brand exposure
• Managed all partner contracts including global athlete roster, Team USA, and Team Canada women’s lacrosse teams
• Negotiated athlete contracts and built athlete activation calendars. Coordinated travel and PR announcements
• Responsible for social strategy (@brinewlax)

• Spearheaded development of dealer programs tailored to optimize sell-through for the lacrosse dealer. Ensured all materials and communication are distributed to outside sales representatives. Created quantifiable.
• Coordinated and executed over 20 events and trade shows per year including US Lacrosse Convention, Sports Inc, Play it Again Sports, and NBS
• Created customer order form which included over 500 skus to reduce errors and customer credits

• Maintained all programs, order forms, and price lists. Communicated with suppliers to place custom, direct ship, and sample orders. Provide exceptional customer service by entering and following through with customer.
• Oversaw orders for over 200 accounts across the United States
• Answered 100+ customer calls daily, consistently achieving 100% customer satisfaction ratings

Lombard, Illinois, US