Leif Espelund Email & Phone Number

Seattle, Wa, Us

Opelika, Al, Us

San Jose, California, Us

Assisted in transitioning the Symform product, which was acquired by Quantum, into the new parent organization.

Seattle, Wa, Us

Key member of small team responsible for all company marketing efforts. Personally responsible for implementation and management of marketing systems and programs. - Evaluated, procured, and implemented new marketing automation system (Marketo). - Created, measured, and optimized all marketing campaigns. - Defined, built, and managed all email nurturing programs to both leads and existing users. - Implemented automated programs in CRM system (Salesforce) to help sales team better manage their pipeline. - Implemented commercial website from designer mockups, including content creation, custom Wordpress theme development, user tracking, and analytics. - Managed presence at and personally participated in multiple trade shows and conferences. - Setup and managed social media presence and user community.

Bellevue, Washington, Us

Responsible for management of marketing efforts as well as company-wide information systems. - Designed, implemented and managed two company blogs. - Coordinated the social media presence, including Facebook fan page and Twitter updates. - Planned and managed quarterly networking events. - Managed the production of a bi-monthly newsletter, including writing content, selling and producing advertisements, providing design direction and coordinating production and delivery. - Implemented a new look and feel for branding across print and web mediums. - Designed and produced weekly email marketing messages. - Oversaw the development of a custom-built, web-based CRM system with data integration between other products, including a customer portal. - Recognized five times as “Team Member of the Month.”

Klamath Falls, Oregon, Us

Elected by my peers to lead a 12 person student government representing over 3,000 students at one of Oregon’s seven state universities. - Planned annual retreat to orient and train new student leaders. - Wrote and successfully lobbied to pass a student governance reform policy to ensure that students had representation on all campus decision-making bodies. - Chaired multiple committees, including those tasked with distributing over $1 million in annual student fees. - Represented students at faculty and staff meetings as well as hiring committees. - Board member for the Oregon Student Association. - Designed ASOIT logo. - Designed logo for region wide Northwest Student Leadership Conference.

Klamath Falls, Oregon, Us

Successfully converted a small campus club with only a few hundred dollars in annual funds into a full-fledged student media organization with a $20,000 annual budget for staff and equipment. - Wrote multiple successful proposals for student resource fee allocation. - Lead a team of four people charged with documenting campus events. - Defined and managed a software development project to produce of a custom-built scheduling system for airing content on the campus closed circuit television system. - Produced a bi-quarterly sketch comedy program, including writing, directing, acting and editing. - Produced and co-hosted a weekly student news program which broadcast over the community cable access station.