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Berlin, Germany

-Strategic development in 30+ projects, internally and for clients such as Coca Cola, Sparkasse, Sixt, Universal Music, and Migro.-Oversaw and participated in several client pitches. Heading a diverse cross-functional team of 12+ people.-Implemented marketing and brand strategies with broad application focuses. From content strategy, sustainability platform, loyalty program, experiential activation, to new product launch.-Developed touchpoint and phasing architecture. Setting… Show more -Strategic development in 30+ projects, internally and for clients such as Coca Cola, Sparkasse, Sixt, Universal Music, and Migro.-Oversaw and participated in several client pitches. Heading a diverse cross-functional team of 12+ people.-Implemented marketing and brand strategies with broad application focuses. From content strategy, sustainability platform, loyalty program, experiential activation, to new product launch.-Developed touchpoint and phasing architecture. Setting activation goals, platform usage, audience segmentation, format needs, and KPI goals.-Headed stream to expand agency offering and processes for new business opportunities - e.g. website restructure, offering deck, briefing structure, and creating monthly cross disciplinary ideation workshops.-Fostered collaboration between until then disconnected teams, creating new processes, best practices, and ensuring higher cross collaboration between units. Show less

Berlin Area, Germany

- Responsible for the ideation, planning and development of digital media campaigns related to global brand marketing initiatives (16 markets).- Responsible for media planning strategy and budget distribution on social. Tracking performance to optimize channel levers, creatives, and format usage.- Development and implementation of the digital and social marketing campaign strategy and concept, for both payed and organic channels.- Strategic and conceptual consultation on a wide… Show more - Responsible for the ideation, planning and development of digital media campaigns related to global brand marketing initiatives (16 markets).- Responsible for media planning strategy and budget distribution on social. Tracking performance to optimize channel levers, creatives, and format usage.- Development and implementation of the digital and social marketing campaign strategy and concept, for both payed and organic channels.- Strategic and conceptual consultation on a wide variety of projects for both brand and performance driven activities.- Uncover and assess potential in new platforms, tools, and digital trends. Developing projects, test, and internal team workflow optimization.- Briefed and worked with both media and creative agencies to ensure fit for purpose creatives, media plan strategy, ongoing performance, testing and learnings.-Driving campaign evaluations and analysis. Initiating cross-departmental retrospectives sessions. - Acted as mentor and team lead for 5 months. Show less

Berlin Area, Germany

- Responsible for planning and coordinating CRM campaigns.- Deep dive analysis, market trends, and competitor analysis of Nordic market.- Defining new direct marketing features and concepts in collaboration data anddevelopment teams.- Drive continuous development, optimization, testing and creation (A/B testing, split runs, multivariate testing).- Reporting, forecasting, and performance analysis of key KPIs.- Projects: Personalized content, mailing automation, high value… Show more - Responsible for planning and coordinating CRM campaigns.- Deep dive analysis, market trends, and competitor analysis of Nordic market.- Defining new direct marketing features and concepts in collaboration data anddevelopment teams.- Drive continuous development, optimization, testing and creation (A/B testing, split runs, multivariate testing).- Reporting, forecasting, and performance analysis of key KPIs.- Projects: Personalized content, mailing automation, high value customer segmentation, cluster/departmental mobile initiative, customer re-engagement, branding concepts.- Interim team lead for 12 person team and on-boarding of new hires. Show less

Oslo, Norway

Oslo Area, Norway

Oslo Area, Norway

Master Of International Business

Bachelor Of Business Administration (B.B.A.), Marketing

International Baccalaureate