Esperanza Salgado Email and Phone Number
With over five years of experience in marketing, development, and music education, I am a multi-hyphenate professional who strives to make a positive impact in the creative arts industry. As the Director of Marketing and Development at Melody Mart Inc., I lead the creation and implementation of effective marketing and development strategies, authoring compelling blogs that increased website traffic by 15% and established the company's thought leadership, while also enhancing the branding and messaging of the marketing materials.I also initiate new departments, improve operational efficiency, and execute targeted marketing campaigns to drive customer acquisition and retention. I provide strategic advice to the company president, resulting in improved workflow and business strategies that optimize performance and resource allocation. I recruit and train a highly motivated team of staff and volunteer leaders, fostering a collaborative and productive work environment. I am currently pursuing my MA in Music Business at Berklee College of Music, with the goal of advancing my knowledge and skills in the creative arts industry. I am passionate about accessibility and inclusion in music education, and I share my insights and expertise online through various platforms. I am a flute expert who can adapt to different musical genres and cater to diverse audiences. I am committed to using my talents and skills to make music education more accessible and enjoyable for everyone.
Melody Mart Inc
View- Website:
- melodymartusa.com
- Employees:
- 7
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Director Of Marketing And DevelopmentMelody Mart IncChicago, Il, Us -
Director Of Marketing And DevelopmentMelody Mart Inc Nov 2021 - PresentHomewood, Illinois, United StatesInitiated new departments, improving operational efficiency, and executed targeted marketing campaigns to drive customer acquisition and retention.Implemented effective marketing and development strategies, authoring compelling blogs that increased website traffic by 15% and established the company's thought leadership, while also leading the review and enhancement of marketing materials to ensure consistent branding and messaging.Provided strategic advice to the company president, resulting in improved workflow and business strategies that optimized performance and resource allocation.Recruited and trained a highly motivated 5- 15 person team of staff and volunteer leaders, fostering a collaborative and high-performing work environment. Delivered timely and personalized customer support via email, phone, and social media, resulting in increased customer satisfaction and loyalty.Developed effective solicitation materials to empower staff with persuasive sales tools, driving higher conversion rates and revenue generation. -
Flute InstructorMelody Mart Inc Jan 2022 - PresentHomewood, Illinois, United StatesConduct private music lessons for studentsManage bookings, schedules, and client communications to ensure a smooth and successful project execution.Demonstrate strong problem-solving skills in adapting to different musical genres and catering to diverse audiences. -
Sales ManagerFlute Center Sep 2023 - PresentChicago, Illinois, United States -
Company OwnerEsperanza The Human May 2022 - PresentChicago, Illinois, United States
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Company OwnerThe Anxious Musician Jan 2023 - PresentChicago, Illinois, United States
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Company OwnerSoltera Creative Aug 2022 - PresentChicago, Illinois, United States
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Company OwnerBrewja Co Nov 2017 - PresentChicago, Illinois, United States
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Flute InstructorMusic & Arts Jul 2020 - Jul 2022Chicago, Illinois, United StatesConducted private music lessons for studentsManaged bookings, schedules, and client communications to ensure a smooth and successful project execution.Demonstrated strong problem-solving skills in adapting to different musical genres and catering to diverse audiences. -
Student Accounts ManagerMerit School Of Music Dec 2018 - Jul 2021Chicago, Illinois, United StatesEfficiently managed the collections process for all organization account receivables, resulting in improved cash flow and reduced outstanding balances.Effectively utilized registration/billing software (utilizing Active Net and ASAP) to maintain accurate records, ensuring transparency and compliance, while providing data-driven recommendations for collections to resolve payment issues and prevent delinquencies.Processed payments promptly and accurately, maintaining a seamless payment experience for students and parents. (3000+ Families)Offered exceptional customer service support to parents, students, staff, and faculty, addressing billing inquiries and providing guidance on financial aid matters.Skillfully calculated and adjusted student accounts to accommodate class schedule changes and financial aid applications, ensuring accurate billing and payment allocations.Successfully facilitated open and constructive communication with families with past-due accounts, establishing reasonable payment plans and minimizing late payment occurrences.Prepared and processed monthly student statements, keeping families informed of their account status and payment responsibilities.Monitored class payroll deductions for tuition payments, ensuring timely and accurate payroll processing for instructors. -
FreelanceChicago Philharmonic Society Aug 2014 - Sep 2019Chicago, Illinois, United States
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HousekeeperSelf Employed Jan 2018 - Jan 2019Chicago, Illinois, United StatesThroughout my journey, I have experienced firsthand how certain occupations, especially low-wage hourly jobs, have been undervalued and stigmatized. For me, housekeeping became a necessity, not the primary focus, and it taught me invaluable lessons along the way.Sadly, stereotypes about Latinas being confined to domestic work persist, impacting the labor market prospects of highly skilled Latino women. Even when showcasing high levels of competence, discrimination continues, especially in "medium-high" and "high-skilled" positions. In the U.S., discrimination against Latines is predominantly driven by negative portrayals of Latino men as "threatening foreigners." The Trump era may have exacerbated these stereotypes, further marginalizing the community.It is essential to challenge these biased perceptions and recognize the contributions of individuals in all professions. Housekeeping is often underestimated, but it is a skilled profession that involves various abilities. Skilled housekeepers possess expertise in cleaning techniques, time management, attention to detail, and problem-solving. They follow safety protocols, provide excellent customer service in hospitality settings, and efficiently manage cleaning supplies and equipment. Housekeepers' multitasking capabilities make them essential for maintaining clean and organized environments. Their diverse skill set contributes significantly to ensuring cleanliness and functionality in various settings.My experience in housekeeping has taught me to seek respect for all forms of work. #BreakingStigmas -
Americorps MemberChicago Hopes For Kids Jan 2018 - Dec 2018Chicago, Illinois, United StatesVolunteer, Chicago Hopes for Kids (AmeriCorps)01/2018-1/2019- Provided academic support to children living in homeless shelters in Chicago.- Recruited and trained volunteers, offering guidance and assistance at the shelter site.- Collaborated with Site Coordinators to implement the curriculum and support program expansion.- Created engaging content, including blogs, graphics using Canva, Adobe products, and Microsoft tools.- Conducted face-to-face outreach efforts to connect with the community and raise awareness.- Introduced STEM curriculum at each shelter site, enriching educational experiences.- Executed projects to deliver diverse services to children and families in need.- Received comprehensive training and professional development opportunities.- Developed a music program to enhance children's access to the arts and promote creativity. -
InternChicago Arts Orchestra Aug 2016 - Sep 2018Chicago, Illinois, United StatesConnected Social Media Channels such as FB, IG, and TwitterCleaned databases -
Music Administration And Music Education InternThe People'S Music School Sep 2017 - Apr 2018Chicago, Illinois, United StatesMusic Admin Intern:As a Music Admin Intern, I actively contributed to the smooth functioning of the music department and supported various administrative tasks. I assisted with organizing and coordinating music events, concerts, and rehearsals, ensuring that all logistical aspects were well-managed. Additionally, I participated in maintaining music libraries, updating records, and managing schedules for music instructors and students. Through this internship, I gained valuable experience in the behind-the-scenes operations of a music department, honed my organizational skills, and developed a deeper appreciation for the importance of efficient administration in the music industry.Music Education Intern:During my tenure as a Music Education Intern, I collaborated with experienced educators to create and deliver engaging music lessons and workshops for students of diverse ages and backgrounds. I actively participated in curriculum development, lesson planning, and resource creation to ensure that each session catered to the unique learning needs of students. Additionally, I provided hands-on support during music classes, rehearsals, and performances, offering guidance and encouragement to young musicians as they explored their musical talents. This internship provided me with invaluable insights into the art of music education, allowed me to nurture a passion for teaching, and reinforced the significance of music in enriching the lives of students. -
Social Media Influencer InternNational Association For Music Education (Nafme) Jun 2015 - Nov 2017United StatesSocial content creator for NAfME's annual conference. Elevating online presence and inspiring music educators worldwide. #NAfMEConference #MusicEducation -
Music LibrarianUniversity Of Illinois Chicago Sep 2013 - May 2017Chicago, Illinois, United StatesManaged the music library's collection, including acquisition, cataloging, and organization of music scores and materials.Provided assistance to students, faculty, and staff in locating and accessing music resources for academic and performance purposes.Implemented digital cataloging systems and utilized music library software for efficient music inventory management.Coordinated with other departments and institutions to facilitate interlibrary loan services for rare or specific music scores.Oversaw the maintenance and preservation of music materials to ensure their longevity and usability.Demonstrated strong organizational and multitasking skills in handling multiple library tasks and projects simultaneously. -
Call AgentChicago Symphony Orchestra Jan 2015 - May 2016Chicago, Illinois, United StatesResponded to incoming calls from patrons, providing information about concerts, ticket availability, and event details. (#s about how many calls per day)Assisted customers with ticket purchases, subscription packages, and seating arrangements.Collaborated with the ticketing and customer service teams to ensure a smooth ticketing process during high-demand events.Utilized the ticketing system to manage customer accounts, process payments, and generate sales reports.Demonstrated strong communication and resolved issues to enhance the overall customer experience. -
Administrative AssistantThe National Flute Association Feb 2015 - Jul 2015Chicago, Illinois, United StatesAs an intern at the National Flute Association, I had the opportunity to actively contribute to the promotion and advancement of flute music and education. I assisted in organizing and executing various programs and events, including flute competitions, workshops, and conferences. Through my role, I provided support in managing registrations, coordinating logistics, and facilitating communication with participants and presenters. Additionally, I actively contributed to content creation for promotional materials, social media platforms, and newsletters, helping to raise awareness about the association's initiatives and activities. This internship not only deepened my passion for flute music but also provided me with valuable experience in event management, marketing, and networking within the flute community. -
Cookie DecoratorMrs. Fields Famous Brands Jan 2012 - Aug 2013Orland Park, Illinois, United States
Esperanza Salgado Education Details
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Music Business -
Music Theory And Composition -
Associate'S Degree
Frequently Asked Questions about Esperanza Salgado
What company does Esperanza Salgado work for?
Esperanza Salgado works for Melody Mart Inc
What is Esperanza Salgado's role at the current company?
Esperanza Salgado's current role is Director of Marketing And Development.
What schools did Esperanza Salgado attend?
Esperanza Salgado attended Berklee College Of Music, University Of Illinois Chicago, South Suburban College, Moraine Valley Community College, Northeastern Illinois University.
Who are Esperanza Salgado's colleagues?
Esperanza Salgado's colleagues are Jordan Hawken, Cristina Oconnor, Will Feldman.
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