Esperanza Arcella Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Wellness-focused shared workspace.Responsibilities:- Design and create wellbeing activities, community events and fulfilling experiences to increase engagement and connection within the community.- Facilitate the member onboarding and offboarding.- Provide service to the member community in order to achieve optimal member retention.- Arrange and facilitate member events:-. Program of events to benefit the community in disciplines which align with United Co.values, ie. wellness, business mentoring, industry information;-. Networking events to encourage connection and collaboration amongst the community;-. Monthly drinks and breakfast events- Centre Coordination

Melbourne, Victoria, Australia

Founder and Workshop Facilitator responsible for creating and curating different well-being experiences to ignite curiosity, community, play, purpose and growth within various not-for-profit and private communities.

Melbourne, Victoria, Australia

I've always found joy in working for companies that have a clear purpose, especially those dedicated to helping others.Alongside my roles as a Brand Experience Manager and Wellbeing Coach, I've begun a rewarding journey as a Disability Support Worker. This path allows me to connect with and assist people living with disabilities in a profound manner.Utilising my skills in communication, creativity, and understanding of wellbeing, I've had the privilege of meeting amazing individuals and enhancing their life experiences.Together, we navigated the limitless possibilities and overcame obstacles encountered by those with diverse disabilities, with intention and personalised care.

Melbourne, Victoria, Australia

Purpose-led organisation.Responsibilities:- Led the development of a unified and compelling brand experience from the very beginning. This entailed conducting a comprehensive audit of brand identity values, identifying supporting behaviours, and implementing consistent and congruent internal and external actions that reinforce the overall brand identity.- Actively contribute to the creation and establishment of strategic partnerships with Dattner Group, a renowned leader in the field of executive consulting at a national level.- Curate the visual identity of the brand on social media platforms such as LinkedIn, Youtube and Instagram, establishing a consistent and compelling brand look and feel across these channels.- Webflow website creation from start to finish, project managing external support for IT enquiries.- Devise innovative brand marketing strategies and content creation tailored for each quarter that incorporate a distinctive branding experience, informed by comprehensive competition analysis and thorough research of market trends.- Provide digital design expertise, utilizing Adobe and Canva as primary design software, to support the creation and modification of the business website and company brochures, ensuring visually appealing and impactful collateral.- Design and implement an immersive onboarding experience for candidates placed in each role, demonstrating kindness, support, and encouragement through personalized onboarding boxes.- Conduct workshops for the entire team, fostering the development of effective systems and communications that embody a strong, empathetic, and easily comprehensible brand promise. - Additionally, deliver workshops on personal branding to empower team members in showcasing their individual value.- Conceptualize and produce high-quality audiovisual and digital content suitable for distribution across various media channels, elevating brand visibility and engagement.

Melbourne, Australia

Role Responsibilities:- Contribute to the development of brand identities, leveraging expertise in branding, writing, shooting, and editing digital content (photography/video) across diverse channels including web and social media.- Cultivate strong customer engagement through the delivery of exceptional creative services, fostering enduring client relationships.- Strategise and execute storytelling initiatives for new product launches and seasonal campaigns, effectively conveying compelling narratives to captivate target audiences.- Orchestrate the content development calendar, meticulously coordinating day-to-day and long-term efforts to ensure seamless execution and optimal results.- Demonstrate exceptional time management skills, efficiently juggling multiple projects and adhering to demanding production schedules within a fast-paced environment.- Formulate and implement tailored digital marketing strategies for diverse clients, aligning objectives with industry best practices to drive tangible business outcomes.

Victoria, Australia

Skills gained while working in events with clients like RMIT University, ARUP, Melbourne Food and Wine Festival, amongst others:- Communication Skills. I was able to communicate effectively with employees, guests, and upper management.- Empathy Skills- Organization and Management Skills- Leadership and Teamwork Skills

Venezuela

Cusica.com is a Venezuelan platform that allows people to buy Venezuelan music I worked with them for over a year in the Marketing/ Social Media department especially in the Digital Area, I was able to do the following tasks: - Create and execute a marketing plan to business objectives and within budget.- Develop and implement a social media strategy for engagement and customer acquisition.- Developing & implement a digital strategy for campaigns across all digital channels including SEM, social, web, email and affiliate marketing. - Analyse campaign results along with in-depth analytics to provide actionable insights to other stakeholders in the organization.- Develop and implement an advertising strategy to promote the website.

Venezuela

E! Entertainment Television is a North American network that has presence in Latin America as well. I worked with them as a production and marketing assistant in a program called “Zona Trendy” (Trendy Zone) that showed people the amazing side of the Venezuelan Capital.

Fcb

FCB is an advertising agency that has establishments all around the world. I had the opportunity to win a contest called “The perfect Interview” and I’ve got the chance to work in an internship with them as a copywriter in Venezuela since July/2013 to October/2013.

Universidad Monteávila

Bachelor'S Degree In Communications, Marketing | Design | Media Communications

Activities and Societies: Caracas, Venezuela

Holistic Health And Wellbeing Coach, Health And Wellness, General

As a Brand Experience Specialist, my goal is to design and execute impactful wellbeing programs that cultivate a purpose-driven work-life.

Brand Experience Diploma, Marketing Hr

Diploma Of Leadership And Management

High School, Humanities/Humanistic Studies

Caracas, Venezuela