Head Of Performance Marketing
CurrentIn charge of implementing effective marketing campaign execution in all digital performance acquisition channels across search engines, social, and display advertising.
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@agti.cl
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Esperanza Arriagada is listed as Head of Performance Marketing at commente.me, based in Chile. AeroLeads shows a work email signal at agti.cl and a matched LinkedIn profile for Esperanza Arriagada.
Esperanza Arriagada previously worked as Project Manager at Optmyzr and Senior Marketing Manager at Optmyzr. Esperanza Arriagada holds International Business Management, Business Administration And Management, General, Bachelor from Universidad De Valparaíso.
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I am an International Business Management professional with overall experience in Customer Service, Retail, Category Management, Product and Digital Marketing and Project Management.I'm constantly looking for new professional challenges, and to further develop my skills in the areas of marketing, communications, strategy, and management. I always wish to exceed my employer’s expectations by providing and applying the acquired knowledge and past professional and personal experiences. I am in a continuous search for learning new skills while developing and improving my abilities and capacities.
Listed skills include Microsoft Office, Microsoft Excel, Team Leadership, Powerpoint, and 20 others.
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Santiago, Santiago Metropolitan Region, Chile
In charge of implementing effective marketing campaign execution in all digital performance acquisition channels across search engines, social, and display advertising.
Santiago
- Category analysis and management (product, suppliers and segments) of the cafes (retail area nationwide). Semiannual product assortment optimization.- Contracts and clients’ annual analysis. Development of action plans to improve the financial performance of the cafes.- Planogram generation and implementation follow-up- Management of ERP (Enterprise Resource Planning) systems: MICROS and Teknisa- Creation, implementation, and analysis of promotions, campaigns and promotional catalogs (direct communication with advertising agency)- Development and management of POP (Point of Purchase) merchandising (nationwide)
Santiago, Chile
- Offer portfolio standardization for Brazil, Chile, Colombia, and Peru and development of new food offers (development of “Italianíssimo” and “Action Station”)- Conduction of training sessions for the marketing area and company (in general) in the areas of Consumer Intelligence and Offer Development- Quarterly financial reports analysis (food and retail) at regional level
Lake Louise, Alberta
- Assistant and later Supervisor of the cafe.- Management of the cafe (product orders, employee schedule, among others)
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Esperanza Arriagada works for commente.me.
Esperanza Arriagada is listed as Head of Performance Marketing at commente.me.
AeroLeads has found 1 work email signal at @agti.cl for Esperanza Arriagada at commente.me.
Esperanza Arriagada is based in Chile while working with commente.me.
Esperanza Arriagada has worked for Commente.Me, Optmyzr, Sodexo, Moraine Lake Lodge, and Valle Nevado.
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Esperanza Arriagada holds International Business Management, Business Administration And Management, General, Bachelor from Universidad De Valparaíso.
Esperanza Arriagada is listed with skills including Microsoft Office, Microsoft Excel, Team Leadership, Powerpoint, Management, Retail Category Management, Offer Development, and Market Research.
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