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As EVP, Head of Digital at Ruder Finn, I oversee the Digital Integration Group which brings a world of offerings spanning social media, influencer marketing, omnichannel experiences, digital marketing and analysis, and creative production into one, formidable solution that revolutionizes brand storytelling and social media capabilities.
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Evp, Head Of DigitalRuder Finn Nov 2024 - PresentNew York, Ny, UsLeader of Ruder Finn's Digital Integration Group. -
OwnerEric Petersen Photography Mar 2019 - PresentPhotographer.
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Svp, Social Strategy & InnovationWeber Shandwick May 2024 - Nov 2024New York, Ny, Us -
Svp, Social + Emerging Platform Strategy Lead, North AmericaWeber Shandwick Feb 2022 - May 2024New York, Ny, Us
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Svp, Platform Strategy; Digital Innovation Lead, Central RegionWeber Shandwick Apr 2021 - Feb 2022New York, Ny, Us
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Svp, Platform StrategyWeber Shandwick Nov 2020 - Apr 2021New York, Ny, Us
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Vp, Platform StrategyWeber Shandwick Aug 2017 - Nov 2020New York, Ny, UsClients: Kellogg'sPGA of America (Ryder Cup 2020)Mars Inc. (M&M’s, Snickers, Dove Chocolate)TracFone Wireless Brands (TracFone, Straight Talk Wireless, Simple Mobile, Net10 Wireless, Walmart Family Mobile, Total Wireless)Illumina Inc.Willis Tower - Equity OfficeMilkPEP (Milk Life + Built With Chocolate Milk)
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Board Member - Agency RelationsChicago Interactive Marketing Association (Cima) Jan 2016 - Dec 2020Chicago, Illinois, Us -
Vice President, Social@OgilvyOgilvy & Mather Sep 2015 - Aug 2017New York, Ny, UsI led a team of digital and social strategists who build best-in-class marketing campaigns.Clients: SC Johnson Global Brands (Glade, Scrubbing Bubbles, Pledge, Kiwi, Mrs. Meyers, Caldrea, Duck, Mr. Muscle, Shout)Constellation Brands Beer Division (Modelo Especial, Modelo Negra, Corona Light) CDWMotorola (North America and Global)The FEI (International Federation for Equestrian Sports) -
Vice President, Digital StrategyDigital Royalty Jun 2014 - Sep 2015Las Vegas, Nevada, UsI led a team of 20 digital/social strategists and creatives.Clients:Hilton Global Portfolio of Brands (Hilton Hotels & Resorts, Hilton HHonors, DoubleTree by Hilton, Embassy Suites, Curio Collection)The Chicago White SoxThe Kansas City RoyalsThe LPGA MotorolaTony Hsieh (CEO - Zappos)The Vegas Wants Hockey InitiativeRead my blog post below on the shift to digital ad spending and watch our video to learn more about Digital Royalty: -
Director Of MarketingHard Rock Hotel & Casino Las Vegas Jun 2013 - Jun 2014Las Vegas, Us -
Director Of New MediaCaesars Entertainment Corporation Nov 2011 - Jun 2013Las Vegas, Nv, Us -
Manager, Social Marketing StrategyCaesars Entertainment Corporation Feb 2010 - Nov 2011Las Vegas, Nv, Us
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Internet Marketing Manager - Southern Nevada RegionCaesars Entertainment Corporation Sep 2008 - Feb 2010Las Vegas, Nv, Us
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Interactive Marketing ManagerPinnacle Entertainment Oct 2007 - Sep 2008Las Vegas, Nv, Us -
Interactive Marketing SpecialistPinnacle Entertainment May 2006 - Oct 2007Las Vegas, Nv, Us
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Executive Development Program AssociatePinnacle Entertainment Aug 2005 - May 2006Las Vegas, Nv, Us
Eric Petersen Skills
Eric Petersen Education Details
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University Of Southern CaliforniaInternational Relations -
Usc Marshall School Of BusinessBusiness Administration
Frequently Asked Questions about Eric Petersen
What company does Eric Petersen work for?
Eric Petersen works for Ruder Finn
What is Eric Petersen's role at the current company?
Eric Petersen's current role is EVP, Head of Digital @ Ruder Finn.
What is Eric Petersen's email address?
Eric Petersen's email address is es****@****ail.com
What is Eric Petersen's direct phone number?
Eric Petersen's direct phone number is +170229*****
What schools did Eric Petersen attend?
Eric Petersen attended University Of Southern California, Usc Marshall School Of Business.
What are some of Eric Petersen's interests?
Eric Petersen has interest in Politics, Science And Technology.
What skills is Eric Petersen known for?
Eric Petersen has skills like Social Media Marketing, Email Marketing, Digital Marketing, Social Media, Online Marketing, Mobile Marketing, Marketing Strategy, Integrated Marketing, Online Advertising, Marketing, Digital Strategy, Web Analytics.
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