Tenho o privilégio de dar sequência ao brilhante legado construído pelos meus pais na indústria do móveis sob medida e a oportunidade de participar dessa grande revolução chamada Cozinha Inteligente.

- Responsible for managing Donno Contabilidade, a startup within the group created to exclusively serve doctors. In a few months, the customer acquisition cost (CAC) decreased by over 20%.- Co-responsible for structuring the company Arpen Saúde. A consulting firm within the group specializing in B2B consulting and services for the healthcare sector. Several feasibility studies, leverage analysis, and channel studies were conducted. The company is in the launching phase.

- Responsible for the development and execution of the distribution strategy for the new product line "Individual Life" in Brazil, growth of 1900% in 4 years, becoming the segment responsible for 70% of all sales.- Brand repositioning in the distribution channel and creation of sales support materials with uncomplicated language.- Creation of a “new” training area, giving lectures, face-to-face events and weekly lives, with sales tips and answering questions.- Redesign… Show more - Responsible for the development and execution of the distribution strategy for the new product line "Individual Life" in Brazil, growth of 1900% in 4 years, becoming the segment responsible for 70% of all sales.- Brand repositioning in the distribution channel and creation of sales support materials with uncomplicated language.- Creation of a “new” training area, giving lectures, face-to-face events and weekly lives, with sales tips and answering questions.- Redesign of the "Relationship Program" and the distributors sector.- Creation of motivational sales campaigns, providing a better look at salespeople in their customer base, with increased revenue and individual / B2B earnings.- Daily interface with the main distributors and partners, sales team and products.- Development of e-commerce for the Simplified Life Insurance product, creation of digital marketing strategy and daily interface with the technology area. Show less

- Reformulation of the commercial team's remuneration model with definition of clear objectives, generating greater engagement and results.- Responsible for promoting and conducting awareness lectures on the importance of financial planning for retirement in companies and associations for lead generation.- Segmentation of the communication and marketing strategy of the affinity channel with personalized actions with partners.- Reformulation of communication materials… Show more - Reformulation of the commercial team's remuneration model with definition of clear objectives, generating greater engagement and results.- Responsible for promoting and conducting awareness lectures on the importance of financial planning for retirement in companies and associations for lead generation.- Segmentation of the communication and marketing strategy of the affinity channel with personalized actions with partners.- Reformulation of communication materials, adopting an uncomplicated language focused on the customers.- Creation of the Participant Relationship area with a focus on consultative service and on the offer of products, financial contributions and an increase in social security contributions. Show less

- Marketing agency for small business- Offering Services of Planning, Product Repositioning, Commercial Planning and Creation of Communication Materials.- Partner in the creation of companies such as PetraRarus Marble Work, Delgobbo Espíndola Constructions, Tag Vídeos for Real Estate and Cantare Mattresse's Store.

- Product development management coordinating multidisciplinary teams, monitoring from a survey, interface with technical areas, approval processes with the legal process until launching on the market.- Realization of the “Maquel na HairBrasil 2009” project, which is the largest cosmetics fair in Brazil, reaching a 300% growth in sales to the fair's public,- Creation of the company's first active call center, focused on the B2C end customer in regions without distributors… Show more - Product development management coordinating multidisciplinary teams, monitoring from a survey, interface with technical areas, approval processes with the legal process until launching on the market.- Realization of the “Maquel na HairBrasil 2009” project, which is the largest cosmetics fair in Brazil, reaching a 300% growth in sales to the fair's public,- Creation of the company's first active call center, focused on the B2C end customer in regions without distributors, providing brand awareness and sales leverage. Show less

- Development and launch of Fabrim's first modular furniture line, through advertising campaigns, training with resellers and sales teams.- Repositioning of the Fabrim brand as a furniture factory with the slogan "Not everything good needs to be expensive".- Development of B2B channel, prospecting resellers in the state of Santa Catarina.- Creation and coordination of the project “Happy customer, I'm also responsible” contributing to an expressive improvement in the… Show more - Development and launch of Fabrim's first modular furniture line, through advertising campaigns, training with resellers and sales teams.- Repositioning of the Fabrim brand as a furniture factory with the slogan "Not everything good needs to be expensive".- Development of B2B channel, prospecting resellers in the state of Santa Catarina.- Creation and coordination of the project “Happy customer, I'm also responsible” contributing to an expressive improvement in the quality of the products. Show less