Building and leading a high performing, multi-disciplinary public relations team responsible of influencing public opinion and building trust for some of the biggest wine and spirits brands in the world. Functions include public relations strategy, media relations, influencer marketing, celebrity, entertainment, and sports partnerships.

Leading the brand new Consumer & Lifestyle Marketing department servicing a world-class portfolio of over 130 brands, including Barefoot, Apothic, La Marca Prosecco and New Amsterdam Vodka. - Leading a team of subject matter experts (SMEs) in Consumer Public Relations, Influencer Marketing, Experiential Marketing, Partnership Marketing and Inclusive & Multicultural Marketing based in both our headquarters in Modesto, CA and our brand new NYC office- Opened the E&J Gallo New York City office with the task of driving the Gallo culture on the East Coast- Building new processes and ways of working across Consumer & Lifestyle Marketing disciplines as part of the Integrated Marketing Planning (IMP) process within the winery

Started up consulting firm specialized in fitness management, marketing and corporate wellness.• Developed business strategy and marketing materials•. Created tech startup Ketfly as a result of MBA master thesis project - Implemented market test in Madrid, Spain with top-tier investor - Pitched it to investors at Global Venture Summit in Los Angeles, CA - Led international competitive pitch to select software developer

Renewed organizational identity and directed marketing and communications campaigns for consulting clients (startups from all around the Americas).- Directed strategy to renew visual identity for BIZLAC, including new logo, website, marketing materials and social media profiles.- Developed and implemented external communications strategy for international startup accelerator program in collaboration with the Organization of American States (OAS). Presented the project at the 47th OAS General Assembly- Led branding consulting for dozens of entrepreneurs to market their products in the United States, including logo creation, brand name, storytelling, packaging, pricing, merchandising and communications strategy.

• Transformed business from being a spirits-focused agency, to a multi-client, multi-industry agency with a team of seven communications professionals• Led strategic business development. Grew business year-over-year closing 2015 with a 109% revenue increase• Closed contracts with Apple, Latin GRAMMYs, E! Entertainment TV, iHop, Pernod-Ricard (Chivas Regal, Absolut Elyx, The Glenlivet), Deezer, and rock band Molotov. Secured outstanding client services to secure retention.• Launched corporate communications and influencer marketing platform for Apple in Mexico & Brazil, including the opening of the first Apple Store in Spanish Latin America (Mexico City), the launch of Apple Watch, Apple Watch Series 2, iPhone 6s and 7, and iPad Pro • Headed public relations campaign for two Latin GRAMMY Acoustic Sessions (local market sponsor activation) in Mexico City. Results included over 800 million media impressions, 36 million social media impacts, and US$1 million in ROI• Strategized and directed integrated marketing platform for the Mexican implementation of global campaign “The Venture by Chivas Regal” delivering over 50% of global results among 16 participating countries • Supported on-site media relations for the World Business Forum NY with Richard Branson

• Launched and managed Mexico office startup: brand registration, company incorporation, legal, local team building, sales and client service• Signed first contract immediately after launching the business to be AOR for Diageo (Captain Morgan, J&B, Baileys, Cîroc, Tanqueray, Ketel One). Signed projects with Reader’s Digest and the British Council • Achieved financial sustainability within first year of operations • Managed multiple agencies (PR, production, digital, experiential, creative) and work streams to develop Diageo’s cause-related marketing platform, “Buchanan’s Share Yourself,” implementing volunteering sessions and concerts with Maroon 5 and The Smashing Pumpkins in three markets (Mexico, Colombia and Venezuela)• Coordinated strategic sponsorship of the Latin GRAMMYs with CÎROC vodka, culminating in a VIP experience for 100 influencers and media at the Latin GRAMMYs in Las Vegas and generating 1.1 billion impressions• Led multiple familiarization trips providing unique hospitality experiences for dozens of journalists and influencers in countries such as France, Spain, Mexico, US, South Africa and Scotland

Led PR strategy development for clients including Diageo, The Related Group and W Hotels. Consolidated leadership in new business development for the agency. >>> CLIENT WORK / CAMPAIGN HIGHLIGHTS: - Planned and implemented a global market test for Diageo's new Scotch whisky Buchanan’s Master, in Monterrey, Mexico, delivering a campaign that became a pan-regional benchmark>>> BUSINESS DEVELOPMENT: - Led competitive pitch for TBS and closed a contract to manage brands including CNN and TNT

Led execution of media relations and influencer marketing campaigns for Diageo, LVMH, P&G and W Hotel Mexico City, and proactively got involved in new business strategic planning for the agency.>>> CLIENT WORK / CAMPAIGN HIGHLIGHTS: • Exceeded all KPIs by more than 80% for Diageo’s cause related marketing campaign Buchanan’s Forever, culminating in private concerts with Elton John (2008) and Sting (2009). Awarded by client for best results in the Latin America & Caribbean region. Grew results over 100% in second year• Turned around decreasing annual results for LVMH by closing 2007 with a 20% increase in top tier media ad value vs. 2006, in just three months of engagement>>> BUSINESS DEVELOPMENT: • Led competitive agency pitch for Diageo Mexico. Contract was closed for brands including Johnnie Walker, Buchanan’s, J&B, Ketel One, and Baileys