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Founded in 2018 and headquartered in Miami, LEON Ventures is a modern, creative, best-in-class business development and consulting firm focusing on unique projects.​Providing proven, innovative solutions, strategic long term vision and creative marketing programs to casino & integrated resorts, hospitality and other organizations.Areas of ExpertiseBusiness Development, Global Marketing and Entertainment, Brand Development, M&A, Casino & Integrated Resorts, Hospitality and eCommerce.

Developed and implemented the company’s marketing strategy and vision, lead all aspects of marketing operations. Oversaw all phases of, direct to consumer (D2C) programs, analytics, business development, reinvestment, database and loyalty marketing, BI, SAS, CRM, digital marketing, direct marketing, marketing operations, partnerships, brand identity development, product marketing, paid advertising and performance marketing campaigns (PPC, SEO, AdWords, YouTube, Display, Instagram, Facebook). Highlighted achievements include: • Managed $350 Million marketing P&L and direct & indirect team of 400. o Saved millions of dollars to the bottom-line by reducing customer incentives across all segments via new reinvestment strategies and tactics.• Drove over $3 Billion annual gaming and non-gaming revenues which resulted in positive 7%-10% EBITDA growth on a year over year basis by creating profitable marketing strategies and tactics.• Implemented a $8 Million marketing CRM based SaaS software-as-a-service platform for casino hotel properties in Florida which is expanded to other Hard Rock Hotel & Casinos. o Scaled a growing corporate marketing team of 25 including CRM, SAS, analytics, database, direct marketing, social, advertising, PR & communications and partnerships.• In 2018, supported online gaming division with the launch of omni-channel marketing experiences, strategy, loyalty and promotions for Hard Rock & Seminole Gaming Social casino games including slots and table games on Novomatic Greentube’s private-label social casino marketing platform which was a customized framework to brand each of the 8 casinos.• In 2019, developed strategy, customer experience including account creation, activation, deposit/withdrawal etc process flow for eWallet APP alongside with EVERI and Scientific Games.

Joined the $2 Billion Borgata Hotel Casino and Spa and The Water Club Hotel projects during development phase as database marketing manager. Played a key-role in Borgata’s brand identity, position and advertising development, launch and positioning it as one of the most successful casino and integrated resort properties in the world. Highlighted achievements include:• In 2012-2013, was a senior executive partner for the development and launch of Online Real Money Casino Games (slots, table games and poker) in NJ. Borgata was the first to launch iGaming in Dec 2013 in the state of NJ.• Attended executive meetings in London with strategic brand, platform and payment solutions providers such as BWIN.Party & Sightline Payments. • Developed the new brand creative, website, social sites and a strategic $20 Million digital, social, SEO, PPC, paid media and performance media marketing campaign to launch the new business. • Played a key-role in the design and launch of branded BorgataCasino.com, BorgataPoker.com desktop, mobile and APPs.• Successfully launched the iGaming business and achieved a 30% market share within the first year of operation.• Applied statistical knowledge to at cut through the large segmented customer data and analyzing its importance to drive incremental new and repeat business while recommending cost savings initiatives. • Drove over $1 Billion annual gaming and non-gaming revenues which resulted in positive 9%-12% EBITDA growth on a year over year basis by creating profitable marketing strategies and tactics.• Oversaw all aspects of marketing for integrated Borgata resort, The Water Club Hotel, all dining, entertainment, nightlife and non-gaming operations.

* Developed models for Direct Marketing programs by using database technology and transformed raw data into powerful and accessible marketing information with ad-hoc reports.* Applied statistical techniques to player database to analyze behavior by isolating relatively homogeneous market segments, and score and rank individuals in terms of their probability of behaving in a variety of many predictable ways.* Suggested methods and criteria to increase customer response rate to offers, promotions, and lowered no-show rates.

* Assisted program director with content, collateral development and student recruitment. * Advertised the program via print ads, targeted email blasts and direct mail.