25+ years of experience in the Turkish media industry both on agency and media side. Have worked for multinational accounts like Coca-Cola Nike, LG, Groupe Seb, Kraft, Diageo, Gillette in Mindshare and in UM and in Maxus. Have done media first implementations on different media channels. Worked on and created projects to deliver high quality services for every client within the agency. 
Implemented different and innovative client business processes and agency processes with new media dynamics. FMCG Expertise via Unilever for 2 years, Kraft for 5 years, Gillette for 3 years, Coca-Cola for 2 years, Nestlé for 1 year. Moving to the media side after 14 years, established the Market Research and Strategy department in Doğuş Media Group. Have done market research, audience measurement, competitive analysis, media and consumer trends analysis for all media types with in the group; TV, radio, magazines and digital. Analytics and insights for all brands in order to develop marketing strategies as well as communication and content strategies working with marketing teams, content teams and broadcast planning teams.Just before starting to work for Maxus’ Nestlé account worked for Somera as a consultant which is Turkey's first social TV analytics company that provides data products to brand advertisers, agencies, and TV networks to develop their first and best in market social tv measurement system.Have been working for Nestlé account @ Maxus for the previous year and recently appointed as the Head of Content in Group M Turkey. Has been teaching Media Planning& Buying @ Galatasaray University Faculty of Communications for the fall semester for the past 2 years.