Developing and executing the marketing strategy Marketing plans, advertising, direct marketing and campaignsSupport in delivering agreed activitiesDevelop and implement advertising campaignWork closely with in-house or external creative agencies to design marketing materials such as brochures and advertsWrite and proofread marketing copy for both online and print campaignsRun social media channels to enhance audience engagementOrganize events such as conferences, seminars, receptions and exhibitionsSource and secure sponsorship opportunitiesManage stock inventoryManage budgetArrange the effective distribution of marketing materialsMaintain and update customer databasesConduct market research, for example using customer questionnaires and focus groupsMonitor and report on competitor activityLead external agencies, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities