Esraa M. A. Email and Phone Number
Esraa is a leading HR Executive with over 15 years of experience, in which she played a vital role in creating multiple successful stories through leading organizational transformations and change management initiatives. Esraa had very high exposure throughout her career journey given she worked in various industries such as banking, real-estate, educational, tourism and retail under different sectors (private, publicly listed, governmental and multi-national sectors). This has allowed Esraa to be a strong strategist, with very high level of agility and managing different complexities. In 2020, she was appointed as the Chief People Officer in IKEA Saudi & Bahrain – making her the first and youngest female to ever be in top management within the organization. In 2023, she was appointed as the CHRO in Tonomus.NEOM - to lead a strategic transformation in the tech world through people excellence.Esraa is a certified coach focusing on career development, leadership and well-being awareness for executives, females leaders, and the young generation (Gen-Z) to become the best version of themselves.
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Executive Director Human ResourcesNeom Jul 2023 - PresentNeom/Riyadh -
Founding MemberPlaybook Jun 2023 - Present -
Chief People OfficerIkea Nov 2020 - Jun 2023Saudi Arabia -
Human Resources AdvisorMinistry Of Tourism Of Saudi Arabia Nov 2019 - Aug 2020Overlooking the HR transformational & strategic projects in alignment with MT’s corporate strategy. Some of the mega projects are; - Leading the transformation of the organization redesign from N-1 to N-5.- Overseeing the development of MT’s competency framework, HR policies & procedures, employee value proposition, resources requirements/manpower planning, and job descriptions across the board.- Leading the current employee’s assessment both behaviorally and technically- Map and migrate the employees across the future organization design/new roles. - Identifying the capability gap analysis in order to strategize the L&D plan for MT.- Strategizing MT’s change management design, as well as developing a communication plan to support the transformation.- Leading and closing the hiring process for all leadership roles reporting to the Minister and Deputy Ministers.- Creating new frameworks for Recruitment, Performance Management, Onboarding, and Compensation & Benefits. -
Head, Women Advancement CommitteeEmaar, The Economic City Apr 2019 - Oct 2019 -
Head, Talent Acquisition & Organization DevelopmentEmaar, The Economic City Jul 2018 - Oct 2019Saudi Arabia -
Human Resources Organization Development Senior ManagerEmaar, The Economic City Jan 2017 - Oct 2019Saudi Arabia- Consulting with management on performance, organizational and leadership matters. Conducts needs assessments to determine measures required to enhance employee job performance and overall company performance (Performance Management, Manager Assessment)- Identifing/incorporating best practices and lessons learned into program plans (Employees Engagement, Change Management Program)- Designing and delivering OD and change management strategies, processes and interventions that results to be a high performing organisation; to include initiatives which foster a high performance culture, where valuing learning is enhanced, and continuous improvement takes place.- Designing and facilitating in-house events (e.g. Annual Objective Communication Event, Town Halls) as required. - Working closely with line managers on the design and delivery of appropriate and relevant Personal Development Plans for their staff. - Designing measurable tools around the competency framework- Designing, developing and deploying various systems within HR such as (Jobvite – recruitment tool) and HRMS (automating all processes within HR).- Developing & implementing communication campaigns on regular basis (Quarterly newsletter, Policy refreshers, audit reports and etc)- Designing, developing and implementing Rewards and Recognition strategies - Managing internal and external HR audits - Introducing employee’s engagement program through designing and implementing the full process. - Managing all HR Infrastructure (Policies & Procedures, Process maps, Job Descriptions)- Designing the employee journey from attracting talents to exit strategies- Managing the execution of turnover analysis on monthly, quarterly and yearly basis. -
Talent Acquisition ManagerEmaar, The Economic City May 2016 - Dec 2016- Developing the annual Talent Acquisition objectives and plans.- Developing & implementing talent attraction and sourcing strategies.- Attracting and recruiting quality talent with high level of engagement with TA customers in a timely manner.- Sustaining and improving a robust TA infrastructure for effective recruitment and hiring process and total compliance to recruitment policies and procedures. - Developing and executing employer branding strategies and plans. - Establishing and maintaining strong cross-functional relations and partnership with key stakeholders. - Developing & implementing local programs to attract and engage with Saudi talent who would become future hires in the company (e.g. Internship Program)- Overseeing the entire recruitment process and operations including the job posting process, career website, recruitment system, recruitment database, internal & external communications, TA analysis & reporting and TA budget setting & monitoring.- Overseeing the implementation of talent assessment tool (e.g. psychometric test) on critical roles.- Building a sustainable pipeline of diverse and quality talent to fulfil business needs for current and future vacancies in a timely manner. -
Hr Business PartnerWaad Holding Company Nov 2014 - May 2016Saudi Arabia• Contribute to the development of operational plans, practices, procedures.• Designing Organizational Structure, Job Descriptions and KPI’s.• Manpower planning, recruitment strategy & resource mobilization.• Ensure staffing & recruitment requirements are met in a timely manner.• Building strategic on-boarding system.• Development of Performance Management Process. • Incorporating Team-building events/activities. • Developing training & development process/program. • Managing HR administration & Operations.• Liaison with government & other authorities. • Managing Saudization rate. -
Recruiting Officer In ChargeWaad Holding Company May 2014 - Oct 2014Saudi Arabia -
Hr OfficerIslamic Development Bank (Idb) Sep 2011 - Mar 2014Saudi Arabia• Handling full recruitment process.• Handling on-boarding process.• Overseeing a number of projects & programs (such as Young Specialist, Young Professionals & TalentWeb).• Supervising HR & Personal Administration. -
Hr ExecutiveFocus Advertising Apr 2010 - Aug 2011Saudi Arabia• Establishing Personal & HR Operation process.• Handling full recruitment process & administration. • Handling different corporate events.
Esraa M. A. Education Details
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Business Administration, Systems Track
Frequently Asked Questions about Esraa M. A.
What company does Esraa M. A. work for?
Esraa M. A. works for Neom
What is Esraa M. A.'s role at the current company?
Esraa M. A.'s current role is CHRO | Top 50 HR Leaders in the Middle East | Top 10 HR Female Leaders in Saudi | Change & Transformation Catalyst | Executive & Career Coach | Global Speaker.
What schools did Esraa M. A. attend?
Esraa M. A. attended The Open University.
Who are Esraa M. A.'s colleagues?
Esraa M. A.'s colleagues are Suhail Ahmad, Ovi Ray, Abdulaziz Awlia, Inga Moskvitina, Sher Afgan Bhatti, Sami Almasoudi, Yasir M Alharbi.
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