Esra Kıralı Email & Phone Number

Istanbul, Turkey

Hepsiburada is Turkey’s leading e-commerce platform with over 60 MM monthly visits and 2 MM unique products. Hepsiburada is as one of top 5 fastest growing e-commerce companies in Europe, driven by 9-fold mobile revenue growth.• Analyse of all company KIP parameters such as purchasing, turnover, profitability, P&L, stock (EOM, BOM, OTB), return&cancel rates, customer complaint rates, cargo costs, market researches, online site traffic parameters (Direct, Organic, Paid Search, Social Media Traffics and Conversion Rate) for all product categories with over 2 millions products by daily, weekly, monthly, yearly comparative reports• Prepare business development plans to coordinate among senior executives on strategic and commercial issues by analysing and discussing directly with general manager• Implement strategies through the effective analysis of sales and purchasing plans, minimize cost of stock, while being accountable for the business strategies and add value to the profits.• Oversee the monthly sales plans, and forecasts process and budget activities to contribute to better in sales plans and create business awareness and resource planning• Define stock target level and prepare monthly intake plan in sub-category base, which is critical input for cash flow calculation and warehouse operation capacity planning; also based on purchase orders approval system• Analyse KPI’s such as sales, stock aging, stock-out etc. for each category in weekly S&OP meetings with category team to figure out «risk» and «opportunities» for sales&stock metrics and support them to take action• Analyse market trends and recommend changes to marketing and business development strategies based on analysis and feedback. And give presentations and executive summary about market analysis and company possible growth.

Istanbul, Turkey

As the long-established leader of technology retailing in Turkey with 300 stores in 81 cities and more than 200 million customers per year visit TeknoSA stores and teknosa.com at which consumers can find all technology products they are looking for. Teknosa is the first Turkish brand to win the World Retail Award. • Manage more than 5000 SKUs including IT products (PC, Desktops, Notebooks, Tablets with Accessories, Printers, Monitors, All Computer Software, Hardware, Network Components, Game Consoles and Accessories) with all product management skills (cost, pricing, order and stock management, marketing, social media) in 300 retail stores including teknosa.com e-commerce site and 200+ suppliers.• Responsible for overall profitability, product lifecycle, sales revenue, stock turnover, market share, negotiation with suppliers, pricing, supply chain plans, cost strategies, and execution plans. Organize and control all the related processes from budget, planning, purchasing, distribution of the goods to the stores, logistics etc according to the strategic plan. • Follow up competitors and analyze competitive price trends to manage timing and quantity of purchases effectively, and follow up nearly 5000 SKU's in pricing to manage the margin goals with analysing market trends and requirements.• Decision maker for planning and selecting a range of products to sell in stores by analyzing customer demand, market trends, price, margin, stock levels• Collaborate with 200+ suppliers on a sales and profit plan. Managing fragile and strategic relations with international sales companies and distributors• Decide and manage on the products and planning effective campaigns which are being published on inserts and printed twice a week, newspapers ads, outdoor ads, TV ads and termly printed special inserts for special PR projects.• Lead a team to develop and implement category strategies for key products.

Strategic Marketing And Brand Management

Business Administration, Faculty Of Economics (English)