Esra Miran Email & Phone Number

İstanbul, Türkiye

•Developing Communication Strategies: Increasing brand positioning and brand awareness | Support in carrying out the necessary communication processes for the promotion of Metro's products and/or services in line with the brand's marketing objectives• Creating Advertising and Marketing Materials: Preparation of materials such as brochures, advertising banners, promotional videos, event menus, and website content required for the brand | Coordination of design and printing stages and follow-up of creative processes•Social Media Management and Coordination: Creating the brand's social media strategies and managing agency relations | Determining content that communicates directly with the target audience to increase brand awareness on social media platforms •Event Management and Coordination: Planning, coordination, and management of marketing events such as fairs, conferences, events, and sponsorships | Promotion of the brand, strengthening customer relations, and interaction with the target audience through events ***Event Management Projects: Michelin 2022, Gastromasa, SIRHA Omniwore, Metro Market Iftar Project, Breakfast Talks, etc. •Coordination of Photo and Video Shootings: Planning the video and photo shoots required for Metro Market and Gastronometro's catalog, events, and social media | Management of Professional Photographer and Video Producer relations | Management of processes related to video and photo shoots •Communication Performance Analysis and Reporting: Performance analysis and reporting of marketing communication activities | Evaluation of campaign activities and feedback analysis

•Analysis and optimization of SEO campaigns and websites of global, large, and/or medium-sized brands•SEO Analysis and Optimization (On-page): Analysis and optimization of all on-site work done to improve the search engine result performance of brands•SEO Analysis and Optimization (Off-page): Improving search engine result performance of brands from external sources such as backlinks, local SEO, PPC, social media•Mobile SEO, App Store Optimization: User experience development, optimization, and mobile SEO strategies on mobile devices•Social Media Optimization and Management: Developing strategies for social media channels | Social media account management | Content production and regular analysis for the target audience-Dreambook, Project Leader: The Instagram, X (Twitter), and Quora strategies of the Dutch dream diary app Dreambook were determined, and social media content (Canva, Figma, AdobePhotoshop, etc.) to be published on these channels was created and successfully published with a regular content calendar.•Content Marketing: Creating SEO-compatible content strategies with keywords•Analyzing Organic Traffic and Determining Organic Growth Strategies: Developing an optimized content strategy for the target audience and creating quality content•Analysis and Reporting: Analysis and development of data such as search engine rankings, traffic sources, competitor analysis, visitor behavior.

İstanbul, Türkiye

Ankara, Turkey

Within the scope of some positions opened by Bilkent University for its students to work part-time in different departments of the university;- Carrying out supportive activities in the "Patient Registration" unit of the Health Center that provides free services for the university staff and students- Informing and directing international students and staff about getting an appointment from the doctors in the center

Ankara, Turkey

- Getting detailed information about how the migration situation is managed in practice in Turkey and which government bodies are included in this process- Attending informative seminars and meetings where all units of the Directorate of Immigration Management were introduced- Visiting the International Protection Decision Center in Ankara, Turkey, and participating in an interview as an observer- Conducting a detailed study about the relationship between media, cinema, and migration during the internship, and preparing and presenting the project whose details are given below; The Study Report, Republic of Turkey Directorate General of Migration Management, Ankara, “International Immigration and Media: After 1960, Cinema Reflection of External, Internal and Minority Migration in Turkey”, August-September, 2019

Ankara, Turkey

- Posting contents about the company on Medium, Linkedin, and blog platforms regularly- Designing promotion e-mails for the customers regularly (MailChimp)- Managing social media accounts (Facebook, Instagram, LinkedIn etc.) and creating content (Adobe Tools, Crowdfire, Hootsuite)

Brand Management And Marketing Communication

Bachelor'S Degree, International Relations

Activities and Societies: Honour Student / 2019-2020 Fall Semester Final Project: “What are the impacts of waste management policies.

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