Global Director, Senior Lead For Brand Strategy Implementation
Objectives: The position leads cross-functional teams to optimize performance, manage risks, and deliver on long-term goals for the Knauf Brand with the following objectives:•Lead: Roll-out of the Group Brand Strategy, across 4 business line and 6 regional and 90 local operating companies. •Control Budget: Creation of a Brand Leaders network to enable implementation by oversaw the development and financial allocation of local budgets across multiple departments. Regularly monitored financial performance to meet budget & company targets.•Implement: Full on-target implementation of Knauf Group brand strategy across all levels (ie. business lines, regional organizations, local operating companies) in the Group. •Measure & Monitor & Lead process across the Group: deliver fact-based quantitative analysis of the impact of Brand Strategy implementation by leading the global assigned team on local, regional and business line level. Responsibilities: Responsible for leading the overall strategic brand direction and global brand operations of the organization.Oversees key functions, market strategy, and operational efficiency across multiple regions.Responsibility and accountability for this role include the following: •Develop communication & roll-out plan and deliverables. •Identify, appoint, and lead a team of Brand Leaders across the Group.•Be the leading contact point for senior management on local, regional levels and communicate brand strategy objectives, implications and process to these stakeholders. •Manage stakeholder relationships & consult senior-level management to execute the roll-out.•Support operational and business line organizations in breaking down Group Brand Strategy into manageable and measurable operational initiatives and/or projects.•Recognize and address early resistance or non-compliance in a constructive manner.•Define & monitor success and measurable KPI’s to track progress towards success of teams, regions, and countries.
