• Conducting market research to analyze benchmarks and stay updated on market trends and consumer insights.• Performing store inspections and engaging in trade visits.• Collaborating as a co-leader on innovation and renovation projects.• Overseeing the entire product lifecycle from ideation to launch by collaborating with cross-functional teams.• Contributing to the formulation of marketing plans, ensuring alignment between brand positioning, packaging design, communication media strategy, and innovation strategy.• Managing the social media accounts and elaborating the social media plan.

• Participating in course preparation.• Evaluating assignments and exams.• Commenting on the quality of research projects.• Following up with the professor.• Supervising students and providing pedagogical assistance.

• Crafting customer presentations, technical proposals, and brochures across various divisions.• Collaborating with the group's marketing department to strategize and create social media content using Hub and Hootsuite.• Launching an email marketing campaign.

• Developing and overseeing marcom strategies for client accounts.• Creating and crafting digital content for client's social media platforms.