Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

possessing a complete understanding of internal and external variables that impact our business (this entails owning forecasting, monitoring, understanding and reporting on the categories, along with responsibility for driving strategic projects and promotions to achieve business objectives)• Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor competitor/industry developments• Maximize SEIF’s long-term business profitability• Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide SEIF customers.• Manage supplier/partner contracts, manage day-to-day relationships, and negotiate and secure marketing funds• Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.• Coordinate cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines• Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.

• Develop the retail strategy build up a financial model across Egypt: staff planning, balance sheet, marketing plan, marketing merchandising through web site.• Managing all Makeup and Fragrances and Skin Care brands across to target and sales.• Developed a marketing strategy that strengthened our market presence, whilst developing our sales force and distribution channel

 Manage Brands ( GUERLAIN MK , SK , FR – GUESS – CHOLE – CERRUTI – POLICE )• Develop and implement marketing plans in line with the Brand strategies & market seasonality.• Controlling the sales operation by setting & monitoring sales targets and yearly budgets in order to achieve the operating profit target.• Developed a marketing strategy that strengthened our market presence, whilst developing our sales force and distribution channel.• Brand development presentations on quarterly basis to management.• Monitor the collection process and evaluate clients’ potentiality.• Prepare all the required reports and charts for the brand suppliers.• Growth in revenue: from 3.4 million USD to 5.9 millions in 2010.• Awarded Highest Growth 2010 for GUERLAIN in Middle East & North Africa.

 Manage Brands ( YSL Group – SHISEDIO – CARTIER – Lancôme – CERRUTI – LAGER Feld – CHOLE – COLLISTAR – FENDI – CANALI –ICEBERG – Salvador Dali – LALIQUE – ROUGE & GALLET – BRUT – ADIDAS TOILETRIES). • Implement all local above and below the line marketing activities within the preset expenditure budget.• Manage and assess sales team through monthly & annually appraisals. • Coordinate with internal departments (accounting, logistics & HR).• Setting yearly purchase forecasts corresponding to the sales target, and controlling the purchase process.• Prepare and conduct training sessions & seminars for the sales team.• Control the retail and distribution network.• Achieved 9.8 million USD in 2007with growth 24%than 2006. 2- FMCG sector :- ADIDAS toiletries- BRUT