Digital Marketing & E-Commerce Consultant
Effortup Group
Digital Marketing Consultant:Consulted with C level executives regarding Online Marketing, Display Advertising, Social Media, and Mobile Advertising.Responsible for updating the CRM and keeping a running spreadsheet of daily activityPromoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization (SEO) Display Advertising and Social Media, Mobile Advertising, and website solutions to generate new business within the client's marketAudited clients marketing strategies and assisted them with maximizing their presence and relevance onlineDefined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversionsCommunicated effectively all steps and expectations of digital marketing campaigns.E-Commerce Consultant:Managed $1M direct-to-consumer E-Commerce business for high-end health & beauty company. Responsible for leading the site strategy and building product road map. Drove 24% revenue growth and 36% traffic growth YOY.Developed plan for new mobile site. Managed full project life cycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.Responsible for site analytics and testing to drive growth for E-Commerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns.Built relationships with vendors to manage all E-Commerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software.