As a key player at CWTCH CPG, I collaborate with an exceptional team to drive the success of multiple ecommerce brands. We manage the entire lifecycle from ideation to execution, including product formulation, manufacturing, branding, website development, digital marketing, and organic content creation. Our house of brands is dedicated to transforming innovative ideas into thriving businesses, ensuring each brand excels in the competitive market. Additionally, I am spearheading the development of future content studios to support our brands, enhancing our ability to produce top-notch, engaging content.Role Highlights at CWTCH CPG:- Strategic Leadership: Working alongside a talented team to set and execute strategic goals for multiple ecommerce brands.- Product Development: Overseeing product formulation and manufacturing to ensure high-quality, market-ready products.- Brand Management: Leading branding and marketing initiatives to establish and grow brand presence.- Digital Expertise: Driving website development, digital marketing, and organic content creation to enhance online visibility and engagement.Building the Future of Content Studios in Egypt:As part of our commitment to innovation and excellence, I am leading the charge in establishing cutting-edge content studios in Egypt. These studios will serve as a powerhouse for content creation, supporting our brands with high-quality animations, videos, and digital assets. This initiative not only enhances our marketing capabilities but also creates opportunities for local talent and contributes to the growth of the creative industry in the region.

In my current role as the CMO/CTO at Betterbrand, an innovative e-commerce supplement company, I blend the art of digital marketing with the science of e-commerce technology. My mission is to drive the company's growth by strategically aligning our marketing and technological efforts, ensuring they resonate with our core business objectives.Responsibilities:Leading the development and execution of comprehensive marketing strategies to bolster market presence and enhance brand recognition.Managing and optimizing the technological infrastructure of our e-commerce platform, prioritizing scalability, security, and operational efficiency.Leveraging data analytics and customer insights to drive strategic decisions and tailor the customer experience.Collaborating closely with various teams to identify emerging market opportunities, streamline the customer journey, and foster innovation across our products and services.Keeping a pulse on the latest trends and advancements in digital marketing and e-commerce technology, ensuring our company remains at the forefront of the industry.

Leading the Audio Visual and UX Technologies team at Aurecon Consultants servicing and delivering with excellence to Clients all over the world through Aurecon’s different offices across all the market verticals.

• Identifying the client’s technology needs through various face to face meetings and workshops with the space intended end users and stake holders.• Generate a program report following the needs assessment process and undertake engineering design from concept through detailed design phase including and not limited to:o Detailed Design Drawings, System Schematics, and Layouts.o Detailed Bill of Material specifying all the system’s components.o Detailed System Specifications.• Preparing the tender and contract documentation in compliance with the client’s procurement procedures.• Evaluating the tender technical and commercial responses and nominate the successful contractor taking into consideration the capabilities to deliver the project up to the highest quality standards and desired time frame.• Managing the successful contractor through the life cycle of the project to ensure smooth and up to standard project’s operations.• Provide detailed coordination between Technology systems and other Building Services.• Conducting quality assurance testing prior to the system handover to highlight any potential system defects to be rectified and handing over a fully operational defects free system.• Attending various manufacturers training courses and seminars to stay up to date with the latest technology trends and ensure supplying the best available solutions to our clients.

• Participation in the starting up of the Qatari branch of a leading System Integrator in the Middle East and building up the sales, design, project management, and administration teams.• Setting up the day to day internal and external processes for all the company’s operations.• Management of the various teams through delivering commercial and residential Audio Visual and ICT systems Including and not limited to:o Auditoriums and Theaters Presentation and Entertainment Systems.o Meeting Rooms, Boardrooms, and Conference Halls Presentation Systems.o Classrooms, Lecture halls, and all types of education venues Presentation and Digital Education Systems.o Simulation Centers and Clinical Skills Audio Visual Systems.o Sports Venues Audio Distribution Systems (Stadiums, Sports Clubs, etc.)o Structured Cabling Systemso Data Network Transmission Systemso Wireless Networkso IP Telephony Systemso Building and Home Automation Systems• Management of high profile clients such as the Qatari Government and Qatari royal family members through different types of projects and delivering with excellence. • Handling the Technical and Commercial proposals including generating and reviewing full detailed BOQs, System Drawings, Technical Specifications, and Shop Drawings.• Managing the sales processes and establishes sales objectives by forecasting and developing annual sales quotas.• Conduct periodical training for the Design and Project Teams to stay updated with the latest market technology.• Develop the company relationships with the market suppliers and associated partners.• Prepare monthly reports to the Managing Director and Stake Holders stating the performance and future plans of the teams.• Selected Projects:o Qatar New Presidential Headquarters.o University of Calgary – Clinical Skills Simulation Center.o Hamad International Airport – Private Jets Terminal.o Qatar University – Medical College.

• Design and Operation Engineer of the First Medical Simulation University in the Middle East (King Saud Bin Abdalaziz University – KSAU) at the Kingdom of Saudi Arabia.• Design and Operation Engineer of the KSAU (King Saud bin abd Alaziz University) Lecture Halls Audio Visual Systems• Sales and Design of Home Automation Electronic Systems and Residential Audio Visual & Integrated Control Systems such as Media Distribution Systems, Music Distribution Systems, Intrusion detection systems, Lighting & Shutters Control Systems, CCTV Systems, and Home Cinemas & Theaters Systems• Sales and Design of Commercial Audio Visual Systems for Business, Education, and Hospitality Sectors.• Sales and Design of IT Networks including designing the Data Transmission, IP Telephony, and WiFi Distribution Systems.• Sales and Design of Special Clinical Skills Audio Visual Electronics Systems for Medical & Nursing College and Operation Facilities.• Providing After Sales Services and Technical Support to Clients/End users when needed over the phone and on site if required.

Sales Engineer for Industrial Automation Systems.Design and prepare quotations as per the client's requirements.