Essie Lash Email & Phone Number

Work closely with the Advancement, Design, and Media teams, as well as across departments, to promote MASS MoCA to a wide range of people, and establish and maintain a strong brand identity across channels.

Minneapolis, Minnesota, United States

Led Minnesota Opera's Marketing and Communications team. Drove the successful execution of Minnesota Opera's marketing plans, engaging audiences through email, direct mail, strategic partnerships, and other communications strategies. - Developed and managed the execution of subscription, single ticket, and digital content marketing strategies and plans for all Minnesota Opera programming - Led weekly cross-team meetings to ensure internal consensus and success of MNOP marketing campaigns- Supervised the organization’s online marketing presence and digital strategies, includingcontent marketing, and digital analytics, identifying trends and insights, and assessing againstbenchmarks- Negotiated, maintained, and executed media buying and advertising- Supervised Graphic Designer and Marketing & Communications Associate, and facilitated collaboration with Development, Impact, and Luminary Arts Center teams

Minneapolis, Minnesota, United States

Chanhassen, Minnesota, United States

Promoted and developed audiences for Prince’s iconic creative sanctuary and live event space in Chanhassen, Minnesota. - Developed and executed innovative marketing and promotional strategies, drove corporate sales, and led advertising and social media efforts -Create customer-centric marketing and promotional strategies and plans for Paisley Park’s museum, live events, and recording studios- Developed digital, advertising, and social media campaigns- Managed and led outside marketing and advertising agencies- Collaborated on ticketing strategies, pricing, and group sales efforts- Worked with key stakeholders including hotels, event planning agencies, corporate partners, community groups, and local government decision makers

Greater New York City Area

Developed and implemented multi-channel marketing campaigns for select exhibitions, museum tourism, the Works & Process performing arts series, adult public programs, and Summer Tuesdays. Established campaign assets and liaise with designers to produce ad creative, direct mail, social media graphics, and other ephemera. Regularly moderated interdepartmental Marketing Committee, and convened monthly meetings to coordinate promotional strategy with the museum's Visitor Experience, performing arts, Group Sales, and restaurant teams. Served on committees that focus on improving the visitor experience, driving attendance, and revamping on-site communications.

Promoted museum projects including the Works & Process performing arts series, tourism development, public programs, and the Guggenheim App through development and implementation of strategic multi-channel marketing campaigns.

Managed digital communications including social media (Twitter, Facebook, Instagram & others), eNews, and website content. Oversaw the Museum's transition to MailChimp and assisted with launching its new responsive website, built on Expression Engine, in conjunction with new graphic identity designed by Sagmeister & Walsh.

Supervised creative services, serving as lead editor of promotional materials including printed newsletters, membership and donor materials, invitations, flyers, and exhibition cards.Maintained production and advertising schedules and deadlines; oversaw placement of marketing creative and tracked effectiveness of digital ad campaigns.

Brooklyn, New York

Managed marketing, public relations, social media, website, outreach, and tourism efforts for consortium of six central Brooklyn cultural institutions: Brooklyn Botanic Garden, Brooklyn Children’s Museum, Brooklyn Museum, Brooklyn Public Library, Prospect Park Alliance, and Prospect Park Zoo.

Promoted clients in not-for-profit, food & beverage, and tech industries through strategic public relations and communications.

Paris Area, France

Served as a graduate liaison for admissions department, helping officers manage applicant needs and administrative tasks while promoting the university to an international applicant base.

Brooklyn, Ny

Supported online magazine and radio program that is dedicated to music from Africa and the African Diaspora, promoting the organization at festivals and events, and through administrative work. Researched and wrote stories for e-newsletter and website; performed grant research; translated and transcribed artist interviews conducted in French.

Greater Boston Area

Prepared press kits; managed communications with potential sponsors; researched grants; wrote weekly news update to members; led media literacy workshops; scheduled performances and fundraisers.

Ba, Anthropology

Activities and Societies: Olin Library, Ebony Singers, Eclectic, WesShop

Ma, Global Communications

Activities and Societies: AUP Radio, Convergence Magazine

Education record