> Fractional PM leading a hybrid product development squad in key digital growth area combining expertise from eCom, design & tech> Defining the direction and key product initiatives for growth in seamless collaboration with in-house client stakeholders, engineering and design> In charge of defining and reporting commercial objectives and measures for success (OKRs) > Driving outcome-focused product culture and agile practices as an integrated part of in-house product management team Esther Studio is proudly partnering up with Finnair, one of the most renowned Nordic brands and the digital pioneer in aviation. As a fractional product manager, I bridge Finnair’s commercial needs into actionable software initiatives, while leading the digital product team towards customer orientation and growth mindset from product discovery to final delivery.

A Next-gen business design studio founded to fuel your digital growth. We create commercial excellence with the sharp business savvy and daring design thinking. Esther is a carefully curated blend of modern business development, agile product management and growth oriented service design. With this forte, we work with ambitious scale-ups and established businesses globally. Let's work together? Ping me at essi@estherstudio.co

> Member of the commercial leadership team > Responsibility for customer experience, service design and digital design collaborations> P&L responsibility and business development of Kuudes’ Experience Design business unit> Strategic consulting for key clients in digital development and holistic customer experience projectsKuudes is a creative business design company. With a focus on sustainable growth, I helped my clients find new business opportunities in customer needs, develop and commercialise concept ideas, and prepare themselves for global success.

> P/L responsibility and commercial leadership of Lovia, supporting the CEO and providing insight to the Board> Establishing and executing holistic objectives (OKRs) to improve commercial performance across design, production, marketing and sales> Commercial strategy and planning, financials, marketing and omnichannel development incl. E-Commerce, retail, owned stores and E-tailers.Since its founding in 2014, Lovia has been a forerunner for sustainable fashion, creating sustainable fashion treasures from excess materials from other industries such as food and furniture production waste. I led Lovia through a financially challenging year as a CCO. With uncompromising commercial strategy, financial planning, and sales channel development we achieved a significant improvement in profitability.

> Leading the Demand/eCom product development, reporting to C-suite> Defining the direction and key product initiatives for growth in seamless collaboration with engineering and design, while setting the commercial objectives and measures for success (OKRs) > Supported the expansion to 10+ new markets resulting in 4X revenue growth within a year> Building a growth-oriented product culture by continuous recruitment and iteration of agile practices in a rapidly growing organisationOn a mission to making refurbished electronics mainstream, we built digital customer experiences to accelerate Swappie's hyper-growth era ✌🏼 I was the first product hire of Swappie before the rocket took off and we raised series B while hitting 100M€ annual revenue with aggressive digital expansion across Europe.

Millenial board is a hand-picked group of young professionals across academia and business practitioners. We mentor top-tier executives and provide fresh insight to diverse executive challenges - new generation leadership, digital transformation and shifts in consumer culture to name a few.

> Driving the global sales of finnair.com with key focus on conversion rate optimisation and initiatives that improve the digital customer experience > Optimising e-Com success through global commercial planning in collaboration with regional sales units and marketing: highlights incl. record breaking campaigns such as Finnair's first Black Friday> Product ownership of finnair.com: discovering, defining, designing and delivering site-wide improvements with a team of developers, designers and data analysts > Responsibility of diverse initiatives targeted at driving website performance such as SEOWhile Finnair was undergoing a rapid digital transformation from a traditional IT organisation into commercially oriented, customer-centered product teams, I was an active contributor of the new culture, presenting initiatives for agile ways of working, data-driven product development and CX focus.

> Helping clients' business growth through digital commerce activities such as website optimisation, campaigns and newsletters> Analysing and providing web analytics to improve e-Com development> Managing a team of developers, designers and analysts to maximise clients'business value and balance project profitability> Leading complex campaign projects in a multivendor environment for key clients

> Conducting market research and strategy for a potential new product category > Nordic-wide benchmacking and competitive analysis incl. brands, offering, price points, and distribution> Final go-to-market strategy proposal to the Nordic leadership incl. strategic positioning, product ranges and pricingI landed this fixed-term summer position by winning the nationwide Marketing Student of 2015 competition. Unilever was a great deep-dive into global FMCG industry and new business development in retail environment.

> Driving Zalando's digital sales and brand awareness in the Nordics through local commercial activities> Managing offline marketing partnerships and omni-channel campaigns> New business development by identifying and negotiating B2B partnerships and distribution deals to establish Zalando's gift card category in the Nordics