Essi Horppila Email & Phone Number

Helsinki, Uusimaa, Finland

> Fractional PM leading a hybrid product development squad in key digital growth area combining expertise from eCom, design & tech> Defining the direction and key product initiatives for growth in seamless collaboration with in-house client stakeholders, engineering and design> In charge of defining and reporting commercial objectives and measures for success (OKRs) > Driving outcome-focused product culture and agile practices as an integrated part of in-house product management team Esther Studio is proudly partnering up with Finnair, one of the most renowned Nordic brands and the digital pioneer in aviation. As a fractional product manager, I bridge Finnair’s commercial needs into actionable software initiatives, while leading the digital product team towards customer orientation and growth mindset from product discovery to final delivery.

Helsinki, Berlin

A Next-gen business design studio founded to fuel your digital growth. We create commercial excellence with the sharp business savvy and daring design thinking. Esther is a carefully curated blend of modern business development, agile product management and growth oriented service design. With this forte, we work with ambitious scale-ups and established businesses globally. Let's work together? Ping me at essi@estherstudio.co

Helsinki Metropolitan Area

> Member of the commercial leadership team > Responsibility for customer experience, service design and digital design collaborations> P&L responsibility and business development of Kuudes’ Experience Design business unit> Strategic consulting for key clients in digital development and holistic customer experience projectsKuudes is a creative business design company. With a focus on sustainable growth, I helped my clients find new business opportunities in customer needs, develop and commercialise concept ideas, and prepare themselves for global success.

Helsinki, Uusimaa, Finland

> P/L responsibility and commercial leadership of Lovia, supporting the CEO and providing insight to the Board> Establishing and executing holistic objectives (OKRs) to improve commercial performance across design, production, marketing and sales> Commercial strategy and planning, financials, marketing and omnichannel development incl. E-Commerce, retail, owned stores and E-tailers.Since its founding in 2014, Lovia has been a forerunner for sustainable fashion, creating sustainable fashion treasures from excess materials from other industries such as food and furniture production waste. I led Lovia through a financially challenging year as a CCO. With uncompromising commercial strategy, financial planning, and sales channel development we achieved a significant improvement in profitability.

> Leading the Demand/eCom product development, reporting to C-suite> Defining the direction and key product initiatives for growth in seamless collaboration with engineering and design, while setting the commercial objectives and measures for success (OKRs) > Supported the expansion to 10+ new markets resulting in 4X revenue growth within a year> Building a growth-oriented product culture by continuous recruitment and iteration of agile practices in a rapidly growing organisationOn a mission to making refurbished electronics mainstream, we built digital customer experiences to accelerate Swappie's hyper-growth era ✌🏼 I was the first product hire of Swappie before the rocket took off and we raised series B while hitting 100M€ annual revenue with aggressive digital expansion across Europe.

Millenial board is a hand-picked group of young professionals across academia and business practitioners. We mentor top-tier executives and provide fresh insight to diverse executive challenges - new generation leadership, digital transformation and shifts in consumer culture to name a few.

Helsinki Area, Finland

> Driving the global sales of finnair.com with key focus on conversion rate optimisation and initiatives that improve the digital customer experience > Optimising e-Com success through global commercial planning in collaboration with regional sales units and marketing: highlights incl. record breaking campaigns such as Finnair's first Black Friday> Product ownership of finnair.com: discovering, defining, designing and delivering site-wide improvements with a team of developers, designers and data analysts > Responsibility of diverse initiatives targeted at driving website performance such as SEOWhile Finnair was undergoing a rapid digital transformation from a traditional IT organisation into commercially oriented, customer-centered product teams, I was an active contributor of the new culture, presenting initiatives for agile ways of working, data-driven product development and CX focus.

Helsinki Area, Finland

> Helping clients' business growth through digital commerce activities such as website optimisation, campaigns and newsletters> Analysing and providing web analytics to improve e-Com development> Managing a team of developers, designers and analysts to maximise clients'business value and balance project profitability> Leading complex campaign projects in a multivendor environment for key clients

Helsinki

> Conducting market research and strategy for a potential new product category > Nordic-wide benchmacking and competitive analysis incl. brands, offering, price points, and distribution> Final go-to-market strategy proposal to the Nordic leadership incl. strategic positioning, product ranges and pricingI landed this fixed-term summer position by winning the nationwide Marketing Student of 2015 competition. Unilever was a great deep-dive into global FMCG industry and new business development in retail environment.

Berlin Area, Germany

> Driving Zalando's digital sales and brand awareness in the Nordics through local commercial activities> Managing offline marketing partnerships and omni-channel campaigns> New business development by identifying and negotiating B2B partnerships and distribution deals to establish Zalando's gift card category in the Nordics

Tampere, Lahti, Vaasa

Master Of Business Administration (M.B.A.), International Design Business Management (Idbm)

Major: International Design Business Management Minor: Fashion Management Focal study topics: Cross-functional product development.

Bachelor’S Degree, Economics And Business Administration

Major: Marketing Minor: International Studies Focal topics: Marketing and brand management, Marketing communications, Retailing.

Bachelor'S Degree, Economics And Business Administration, A

Major: International Business Minor: Fashion Courses incl. Fashion Management, Finance for Marketing, Business Psychology, International.

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