Formerly Trendline Interactive

Trendline is an award-winning, full-service email marketing agency. We are obsessed with purposeful strategy, brilliant creative, flawless execution, rigorous measurement and most importantly – accountability. With recognized expertise in all things email we deliver marketing programs of the highest quality that engage consumers and yield bottom line results for our clients.

GravityTalk’s mission is to help companies optimize customer experience and maximize revenue through the strategic use of data, email marketing, digital marketing, artificial intelligence and customer relationship management technologies.Lead the charge on aligning people, process and technology to improve customer experience and digital marketing results for GravityTalk’s clients.Visit us at http://www.gravitytalk.com.

Consulted with the founders pre-product, then joined as one of the first key employees to lead client experience - and drive product adoption.Worked hands-on with the product, marketing and sales teams to build, sell and implement Cordial's next-gen email communications platform designed to optimize customer engagement using machine learning and real-time data.Designed and implemented initial processes for onboarding, training, supporting, and driving ongoing client success and growth.Provided business, technical and marketing strategy services to key clients to drive product adoption, client growth and retention.Helped build the company from 0 customers to over 50 with cross-industry brands like LaQuinta, GovX, Teleflora, Sklz, Daily Insight Group and Edmunds.

Managed Silverpop's Irvine Professional Services team consisting of digital marketing strategy and product advisory consultants.Extensive involvement in business development with prospective and existing accounts.Managed consulting relationships and provided strategic guidance to clients such as Mazda, Volvo, Sallie Mae, Texas Instruments, Principal Financial, British Sky Broadcasting, Honda, Disney and Anheuser Busch Entertainment.Managed operations during Silverpop's acquisition of Avalon Digital - Silverpop’s largest field office.Positions held included: General Manager - Irvine Operations, RVP Strategy Services, Principal Consultant, Manager - Professional Services.

Managed all client services and post-sale delivery of Avalon’s video email products – reported to CEO.Avalon was acquired by Silverpop in June 2003.

Helped launch a professional services organization in support of MarketFirst’s ground breaking marketing automation software and ASP services.

Developed and managed activities related to Internet/e-Commerce projects in the finance industry. Duties included defining strategic direction, business development, program management, and staffing.Defined AMS’s corporate e-Commerce services strategy as an appointed Chief e-Commerce Officer Committee member - headed by CTO.

Expertec produced expert system and AI client-server software solutions for Fortune 500 companies such as Pacific Bell, American Express, Ford, GM, Revlon and Marathon Oil. Annual revenue exceeded $4.0 MM.Led all product strategy, business development and AI consulting services.

Managed professional services for the central United States.Managed all field technical support and pre-sales engineers within the United States.

Administered consulting and training services for users of ISSCO’s DISSPLA product, a FORTRAN based subroutine library used in engineering and business applications.

Developed software systems to analyze aerodynamic loads and performance data for design of the MD-80/90, DC-10/MD-11, and C-17 series aircraft.