Esteban Barten Email & Phone Number

Singapore, SG

Senior Leadership team member overseeing the global marketing department, focusing on brand marketing, strategy, performance, market insights, and community management.

Recently, I've dedicated a portion of my time to offering informal care to my mother-in-law while also reevaluating my career path and envisioning an optimal next step for the future. Through introspection, I have pinpointed potential new career avenues that resonate with my fundamental values, personal interests, developmental goals, and aspirations.

Luxembourg, Luxembourg, LU

• Member of the Global Growth Marketing Leadership Team.Responsible for Brand & Marketing Cooperation with the aim of growing Bitstamp’s customer base within gaming audiences;
• Management of multiple multi million $ global esports Sponsorships (Teams: Guild esports, Immortals)
• Driving Brand & Product interest within gaming industry.
• Advisement on potential future gaming business opportunities. (Web3)
• In addition also responsible for the affiliate marketing strategy and the management of the associated team.

Den Haag, Zuid Holland, NL

• Member of the Country Management Team of ANWB RIJOPLEIDING franchise formula.Responsible for Marketing Strategy, (e)Commerce and Business Innovation;
• Developing the Commercial and Marketing Policy & Strategy.(Professionalizing the franchise formula, product portfolio and increasing market share and associated turnover.)
• Co-responsible for the company Policy and Management. (Includes a.o. long-term strategy, P&L, managing the COVID situation, HQ relocation and the associated personnel plan)
• Highly active engaged in Cross Company Projects for the ANWB parent company.(Includes a.o. Road Safety, A life long traffic education, Traffic Education App, Youth positioning)

Santa Monica, California, US

• Member of the Global Digital Commerce Team.Responsible for developing and planning marketing to support Activision Blizzard's global digital business and thus help build a future proof organization;
• Retail Marketing Centralization, shifting from a decentralized local physical retail marketing approach to a centralized international online approach. (Implementing conversion funnel marketing, improving data tracking.
• Conversion Marketing Funnel Performance management.(Includes o.a. campaign strategy & execution, creative guidance, budget management and performance tracking)

Santa Monica, California, US

• Member of International Marketing Management Team, managing one of the international marketing business units. (Game titles: Guitar Hero Live & Skylanders)Responsible for leading the business management, strategic.
• Business management, responsible for physical and digital sales results, inventory and title P&L.
• Marketing management, delivering integrated campaigns using paid (social) media,OOH, trade marketing, events, PR, owned media and direct to consumer.

Santa Monica, California, US

Member of the European Brand Marketing Team (Business unit), overseeing the Benelux region.(Game titles: Call of Duty MW3, Call of Duty Black Ops II, DJ Hero, Prototype II, Destiny)Responsible for leading the local business management, strategic planning and marketing tactical execution for multiple AAA brands.

Santa Monica, California, US

Member of the Benelux Sale & Marketing team.Responsible for retail marketing & event strategy, includes execution, budget management and retail merchandising. Also responsibility for the implementation of a trade marketing department in the Benelux and was interim member of the local management team.

NL

Member of the Buying Department.Responsible for Sourcing, Buying, the Introduction and Sales of;-Music (’98-’02) - Merchandise/Electronics/Gadgets (’02-‘03) -Movie (’03-’05);

Latest Concepts Of Digital Marketing

Presenting To Executives

Coaching For Managers

Core Skills For Managers

Interpersonal Skills (Omgangskunde)

Mdgo / Havo