Empowering companies and individuals to improve their digital marketing skills through learning programs and consulting missions.We give you the right combination of knowledge and framework so that you can reach your full potential and become a sharp digital marketing expert.

At Ribant Venture, I help leaders deliver positive impact by working hand in hand to resolve their business challenges linked to operations and marketing excellence.

Built a workforce planning system to manage and optimize capacity & billability, across practices and client staffing plans, by mapping client allocation to timesheeting.Key Achievements- Restructured the time-sheets system to match operating and financial models- Redefined employee data base (600+ people)- Built the capacity system (Excel based)- Built processes to maintain the system and enable team leads managing their P&L- Surfaced capacity discrepancies through… Show more Built a workforce planning system to manage and optimize capacity & billability, across practices and client staffing plans, by mapping client allocation to timesheeting.Key Achievements- Restructured the time-sheets system to match operating and financial models- Redefined employee data base (600+ people)- Built the capacity system (Excel based)- Built processes to maintain the system and enable team leads managing their P&L- Surfaced capacity discrepancies through monthly resource reports Show less

Managed operations & tooling for the Nike EMEA Mindshare team and enabling media teams, planners and local markets to work better together. Key Achievements- Audited and mapped ways of working and tooling to identify opportunity to increase efficiency- Implemented E2E workflows into a project management tool (Wrike) to increase standardization, transparency and synergies

Managed global operations for all media activation hubs and enabled media teams, analytic experts and local markets to work together.Key Achievements- Successfully orchestrated a global agency transition for the media hubs (onboarding and off-boarding around 200 people worldwide)- In-housed all finance operations for the digital media vendors- Successful change management with teams, processes and individuals

Managed, streamlined and scaled operations for the Philips in-house activation team (80 people responsible for social, search, Amazon/eCommerce and programmatic marketing activities worldwide).Specific focus on re-staffing the team within Philips as part of business and digital transformation. Key Achievements- 50% cost saving through successfully offshoring the media capabilities - Built a resource prediction model to improve workload and delivery

Scrum Master and Project Manager with both internal & external Philips partners to scale efficiency and improve campaign results within the in-house media team thanks to 3 pillars1. Faster through data engineering: Reduced manual work through automation of big data collection, data transformation, data analytics, and data representation2. Better through data integration: Improved campaign understanding, efficiency and decision making3. Smarter through implementing machine… Show more Scrum Master and Project Manager with both internal & external Philips partners to scale efficiency and improve campaign results within the in-house media team thanks to 3 pillars1. Faster through data engineering: Reduced manual work through automation of big data collection, data transformation, data analytics, and data representation2. Better through data integration: Improved campaign understanding, efficiency and decision making3. Smarter through implementing machine learning: Be able to see today what we could not yesterday with AI, predictive analysis & cross channel modellingKey Achievements- 70% reduction of manual work of the media team (25 people) on data manipulation & reporting- 12% increase of campaign performance ($30M+ digital media investment) by taking smarter, data-driven decisions Show less

RTMC was Philips' in-house global expert command center building and executing all social campaigns with the main objective to drive performance for Personal Care products within 28 different markets across the world. The team actively supported CRM and marketing intelligence on a wide spectrum of activities from growing Philips email data base to supporting new business models by A/B testing with paid social. In that capacity I lead the digital media team for Philips tier 2 markets (4… Show more RTMC was Philips' in-house global expert command center building and executing all social campaigns with the main objective to drive performance for Personal Care products within 28 different markets across the world. The team actively supported CRM and marketing intelligence on a wide spectrum of activities from growing Philips email data base to supporting new business models by A/B testing with paid social. In that capacity I lead the digital media team for Philips tier 2 markets (4 people)and developed social media strategies Key Achievements- Expanded digital media capabilities & supported tier 2 markets worldwide from 4 to 32 markets in 2 years- Successfully launched shaving product in 25+ markets (OneBlade shaver)- Developed expertise in new social platforms and incorporated those in local strategies (Vkontakte on the Russian market) Show less

End to end management of social media campaigns, including strategy, optimisation for branding and performance oriented campaigns for 10+ clients (E.g. Samsung, H&M, Desperados, Spadel, Mars, Velux, etc.)- All Social Media Plateforms expertise: Meta, X (ex Twitter), LinkedIn- Social Media trainings for clients

360 media planning, reporting, and billing