Esteban Pineda Posada Email & Phone Number

North & Latin America

🚀 Excited to embrace my role as CEO for the Americas region at Findasense! 🌎🌟🤝 Leading a team of 180+ brilliant minds, we're on a mission to revolutionize digital transformation for the world's top brands.📈 Managing 7 offices across 35 markets from Canada to Argentina, we're driving innovation and impact at a global scale.🌐 Thrilled to be part of the global board, shaping the future of Findasense. 💼✨

Latin America

CEO for the region of Latin America, managing 7 offices across the region (Costa Rica, Dominican Republic, Colombia, Ecuador, Peru, Chile and Argentina) covering 20+ markets and a team of 150+. P&L responsibilities.

Bogotá D.C. Area, Colombia

Regional Managing Director for the Andean Region. Responsible for the operations of Colombia, Ecuador and Peru with a team of more than 80 multidisciplinary professionals. P&L responsibilities.Findasense is an award-winning global Omnichannel Customer Experience company that partners with Fortune 500 companies to deliver deep knowledge and performance-driven marketing solutions with 200+ experts across 12 countries.Our mission is to innovate and transform the way organisations build relationships with people.We can help you create a frictionless consumer journey across all channels (phone, social, web, mobile, retail, etc), using the power of social Data Science to create personalised experiences and execute the strategies by creating compelling creative content.We provide consulting & managed services for integrated social media business management through multichannel customer care, real-time content marketing, data science and intelligence.With offices in the United States, Argentina, Chile, Perú, Costa Rica, Colombia, Ecuador, Spain, Portugal, India and China, we are able to support our clients globally and locally.We leverage social media by creating customer-centric conversations, managing client acquisition and loyalty, becoming cost-effective, and driving revenue.We work with some of the largest companies in the world and we excel at providing consulting, integration, innovation, and support services that improve the way the world’s leading companies do social.Current and past clients include: The Coca-Cola Company, L'Oreal, AirFrance/KLM, Warner, Lenovo, CPP, Groupon, SportingBet, Worten, Electronic Arts, Ticketbis, Bristol-Meyers Squibb, 20minutos.es, RACC, Acciona Transmediterranea, IE Business School, Rumbo, Indra, Jazztel, La Información, Bayer, Libertad Digital, Bancaja, Axesor.

Colombia

We are the global leadership community of chief executives driven by the shared belief that the world needs better leaders. We come together in YPO to become better leaders and better people. Through YPO, we are inspired and supported to make a difference in the lives, businesses and the world we impact.

San Jose, Costa Rica

Transferred from J. Walter Thompson New York to our office located in San Jose, Costa Rica to lead the growth strategy as well as the deployment and development of all J. Walter Thompson Company's business units in Central America. P&L Responsibilities.

New York, New York

Transferred from J. Walter Thompson Colombia to the New York office, to work in the WPP owned agency *SCPF... to assume the role as Account Director for the global account Revlon and their brands: ColorSilk, Mitchum, Cutex and Beauty Tools. As well as for OTC brands from Johnson and Johnson for the Hispanic Market.Responsible for New Business Development across the different offices in Latin and North America.

Bogotá D.C., Colombia

Manage client relationship at senior and C-Level for clients like Abbott Latam, Diageo Colombia and Ford Colombia. Responsible for leading a team of more than 20 professionals from diverse marketing disciplines, both local and regionally. Oversee a + $30M media budget across Latin America. Selected Accomplishments:Integrate the WPP agencies team that work for the client Ford Motor Company in Colombia. Organize an effective and disciplined way of working to have an aligned team in Colombia.Key player in conceptualizing and leading the communications and advertising agency team for Enrique Peñalosa's political campaign to run for Mayor of Bogota. Campaign: #RecuperemosBogota Develop the External Communications Department for the agency in Colombia. Contribute to the reputation of the agency and reinforce the relationship with the media.Developed and launched integrated, multi-channel print, BTL, PR, digital and direct marketing campaigns for Ford Motor Company that contributed to move from the 7th to the 4th position in sales from 2013 to 2015.Key player in New Business Development. Direct responsible for winning Diageo Account with 7 brands (Buchanan’s, Tanqueray, Smirnoff Ice, Old Parr, Old Parr Tribute, Navarro Correa & Santa Rita) and more than US 600.000 in revenue. Leader of the team that won Abbott Latin America account.

Bogotá

Manage the team that designed and execute McDonald's advertising campaigns in Colombia. Support as Account Director and Project Manager the Digital & Shopper Marketing initiatives for the Latin Center Region of The Coca-Cola Company. Manage marketing and advertising campaigns for Toyota.Selected Accomplishments:Expanded the supplier’s list and made part of negotiations to obtain a 32% saving in printing and production for McDonald’s Corporation account.Closed new projects as a member of business-development team, including a US 250.000 win with The Coca-Cola Company for the 2012 Christmas Campaign for Latin Center Region.Participate in the planning and development of the new brand of Toyota in Colombia, as the two main dealers were integrating as one company.

Colombia - Panama

Manage VRIO Group, an advertising and trade marketing boutique agency for Colombia and support the operation in Panama. The most significant clients where Automercol (Mercedes-Benz), Eurolink (Italian Design Shop), Colchones El Dorado, and BlackBerry. For them, we developed digital, trade marketing and traditional advertising strategies, always headed to impact revenue. Selected Accomplishments:Served as Strategic Director advising on advertising campaigns for accounts management and successful product launches.Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (Mercedes-Benz).Successfully support the trade marketing team in developing strategies for Carriers and Resellers in both Colombia and Panama.

Colombia

Manage the agency’s largest accounts, serving as the primary liaison between agency staff and client marketing teams. Define client requirements and guide teams in the development and delivery of campaign strategy. Selected Accomplishments:Played a lead role on pitches to current and prospective accounts, delivering winning presentations that drove to increasing agency’s revenue.Contributed in the organizational structure, achieving impressive results in work load distribution and general effectiveness in the agency processes.

Bogotá

Account executive for multinacional companies like Huawei, Intel, Hewlett Packard and Motorola. Selected Accomplishments:My main responsibilities were the development of press releases, national media monitoring, acquiring and supervising local media interviews, and improving relationship with national media.I participated in accompanying clients on strategic communications, including crisis management, product launches, opening lines of business and acquisitions.

Estudio Creativo San Francisco is an Advertising Agency focused in developing marketing and communications campaigns based on behavioural change.I was the Account Executive for the companies Synapsis Colombia, Remolina Estrada Management Consulting, EBC Engineering, Institute of Political Science, Seguros Bolívar and Fondo de Prevencion Vial. I was responsible for leading the Graphic Design and Creative Departments to successful marketing campaign developments. I also led the creation of the Department of Media, achieving an important role in public relations. I was also responsible for holding events for some of our customers.

Bogotá

Responsible for supporting the Internal Communications Department in developing strategies and PR tactics.

Bogotá

English teacher and translator for companies such as Mc Donalds, Novartis, Diageo, SKF Latinamerica, Bayer Schering Pharma, Oracle and Roche.

Master'S Degree, Marketing Management

Master'S Degree, Commercial And Marketing Management

Project Management Fundamentals, Project Management

Activities and Societies: Project Management Institute (PMI)

Style Corrector, Spanish

Social Communicator, Communications, Pr

French Studies, French

Bs, Bachelor