Esteban Rodriguez Casey Email & Phone Number

Docklands, VIC, Australia

• Introduced simple and effective automation journeys such as member onboarding, early release (COVID) payments messaging, and digital member cards which translated to improved member experience while reducing inhouse.
• Managed continuous improvement of digital assets and digital comms including maintenance, optimisation and UX, both hands on and collaboratively with colleagues and digital agencies.
• Developed business case for upgrading digital platform. Coordinated selection of vendors, and requirements. As a product owner I actively participated in the building, testing and roll out of the public website and.
• Provided subject matter expertise to revamp member portal, online join, calculators, mobile app, clearing house migration, unit pricing and the delivery of webinars and booking functionality.
• Implemented highly segmented campaigns (email and SMS) to promote self-service through digital channels resulting in a 200% increase in member engagement.
• Supported member acquisition and growth initiatives via paid advertising campaigns both by managing these inhouse as well as working with specialist agencies and supporting them with digital assets such as landing.

Melbourne, VIC, Australia

• Successfully managed the roll out of SiteCore CMS and consolidated all microsites under this platform on time and within budget
• Championed the member experience in the implementation of key projects including the public website, member and employer portal, correspondence solution and calculators.
• Developed a social media roadmap which delivered member engagement and established social as a key channel in the communication strategy.
• Managed the delivery of all our member and employer digital campaigns ensuring message consistency and integration with other established service channels. Optimised automation of responses and backend processing and.
• Introduced innovation in member and employer campaigns through increased personalisation, automation and trialling of personalised videos, retirement projections, micro sites, booking system for advisers and webinars
• Provided ongoing improvements based on analytic insights, research, competitor benchmarking and user feedback to grow leads, improve conversions and increase member satisfaction

• Redeveloped the online donation process, streamlining it and adding new payment options. Online donations quadrupled to over $4 mill a year as a result.
• Overhauled the Salvation Army website, introducing a user-friendly design and realigning the content architecture to suit the organisation’s diverse audiences.
• Rolled out Episerver, a new content management system. Managed this process from vendor selection to its implementation and subsequent communications across the organisation.
• Introduced SEO, SEM and Social Media marketing to the organisation.
• Created and delivered over 50 online fundraising campaigns. Some of these were set up in record time as a result of humanitarian disasters.
• Developed 'Salvos near You' search and other value added applications for the bequest, major giving and child sponsorship teams.

• Managed team of four and responsible for department budgets.
• Developed and implemented promotional strategies for major AMES services.
• Managed AMES Website presence (maintenance, content and promotion) including complete overhaul with accessibility standards and search engine optimisation.
• Analysed market trends and data to determine suitability of products and services, trends, business opportunities and evaluation of marketing investment.
• Managed key suppliers including graphic designers, photographers, web/IT consultants, translators, copywriters and printers.
• Introduced direct marketing, including email marketing as an effective tool to support acquisition and retention of clients as well as for general internal and external communications.

• Supervised the planning and execution of the marketing strategy through advertising, promotions and events.
• Managed day to day relationship with advertising agency.
• Created prospective client database to determine network deployment and other strategic directions.
• Commissioned market research to meet different marketing information needs.
• Developed system to gather and distribute pricing, industry and competitor information to relevant employees.

• Supervised advertising and promotions of mobile phones and general electronic appliances.
• Liaised with advertising and media buying agencies.
• Researched local market and reported on pricing, competition and general industry activity.
• Organised sales congress, road shows and training for salespeople and in-store promoters.
• Managed the web site.

• Assisted with translation and reporting of events in South America.
• Developed and published web page with links to information sources in Latin America.

• Organised collection and classification of research on ONGs and the environment.
• Analysed agencies responsible for formulation and introduction of related policy.

• Translated technical manuals.
• Designed client account and contract forms using desktop publishing.
• Implemented and maintained a database of technical magazines and manuals.

Food court service, university paper distribution.

Digital Marketing And Leadership

Ma, International Business, Marketing, Korean

In 1994 I was selected by Samsung Electronics as the recipient of a 2 year scholarship to study at Korea University, Seoul, South Korea. I.

Ba, International Relations

Full academic year completed at the State University of New York College at Buffalo, USA

Economy, Statistics, Business, Computers,