Estee Heng Email & Phone Number

Apac

• Brand Development and Awareness: Create awareness of clients’ products and solutions while developing their brand identity through strategic marketing initiatives.• Project Management: Implement marketing projects from concept to completion, including ideation, planning, and strategy for campaigns. Prepare proposals to help clients formulate effective strategies.• Client Relationship Management: Manage client relationships, maintaining detailed records of communications and interactions, while reviewing market trends and competition to recommend necessary adjustments to marketing strategies.• Collaborative Marketing Design: Work closely with internal and external stakeholders to design marketing materials, ensuring consistent asset output in line with brand guidelines.• Campaign Evaluation: Evaluate and review marketing campaigns across advertising, SEO, and social media, measuring effectiveness and recommending improvements.• Event Planning and Management: Plan and manage all aspects of corporate events, including coordinate logistics, finances, venue selection, and staffing, to ensure seamless execution while meeting budgetary constraints and maximizing lead generation.✦ Project Lead for Ingram Micro’s Microsoft Enablement & Partner Recruitment event. Exceeded attendance goals by achieving 200% increase in participation rate.✦ Handled several events such as: Ingram Micro & Google Partner Launch, Ingram Micro & Dell Technologies Partner Get Together, iProperty & PropertyGuru Elite Workshop, etc.✦ Acquired two new clients by successfully selling marketing services during my probation period.

• Key Account Manager: Collaborate with internal teams and clients to ensure clear communication and alignment in achieving KPIs. Deliver compelling proposals and creative solutions tailored to meet client needs.• Growth Strategy Development: Brainstorm and implement innovative digital marketing strategies to drive client growth and enhance brand awareness.• Market Analysis & Content Development: Analyze current market trends to inform content creation and execute actionable plans for clients’ social media platforms (Facebook, Instagram, Twitter).• Engagement Initiatives: Contribute to social media engagement campaigns, addressing any public relations issues that arise.• Creative Solutions: Assist in design, copywriting, and content production for various marketing initiatives.✦ Simultaneously managed social media and on-ground campaigns for clients – Dazzle Bar, AA Pets, Amity Malaysia, PropNex Malaysia, Pantai Hospital KL, BBS Clinic✦ Led all marketing initiatives for Tradex Malaysia (an event by Qube Integrated Malaysia, supported by MATRADE), including the coordination of on-ground activities, development of social media content, and collaboration with clients, creative teams, digital specialists, KOL agencies, and media outlets.

Malaysia & Singapore

• Develop and execute social media strategies to drive lead generation and engagement.• Create, edit, and share digital contents (copy, visuals, HTML) that foster meaningful connections.• Segment target audiences based on demographics, geography, and purchase behavior to optimize outreach.• Manage social media accounts and paid campaigns.• Moderate user-generated content in accordance with community guidelines.• Prepare and distribute weekly EDMs to 4,500 subscribers to enhance customer engagement.• Cultivate customer relationships and drive conversions through a 60-day onboarding program focused on brand education and loyalty initiatives.• Analyze social media metrics and implement data-driven insights to enhance content performance.• Collaborate with internal stakeholders to align social media and content efforts.✦ Boosted company’s Instagram followers by 47% in the first month and 180% over the year.✦ Planned and executed a pre-event marketing strategy that increased registrations from an expected 200 to 357, resulting in 300 attendees at the launch.✦ Managed the entire marketing process of a product launch which impressed all attendees, within a budget of RM1,000, saving the company RM15,000.✦ Organized contests on Facebook that encouraged participants to create engaging content, resulting in at least 350% increase in followers for 4Life Malaysia, while helping distributors expand their customer base and sign-ups.

I ventured into an online business selling imported iPhones at competitive prices, generating RM200,000 in revenue within two months through the sale of 50 units.• Identify cost-saving opportunities by sourcing from various suppliers and developed strong supplier relationships to negotiate favorable pricing.• Sell directly to agents and consumers, acting as a distributor of goods and services.• Continuously improve sales strategies and promotional programs, enhancing negotiation, interpersonal, and written communication skills for effective network management.• Lead and train individuals to build and manage their sales.• Analyze customer needs and create an FAQ sheet to assist agents in addressing business and technical queries.• Establish a virtual online store, tailoring content to meet specific market and customer requirements.• Execute promotional campaigns during key sales events like 11.11 and Christmas to drive sales.• Plan and manage social media marketing and distribution programs, negotiating agreements for additional services, including after-sales support.Achievements:✦ Sold 50 phones with a total revenue of RM200,000.✦ Recruited 10 agents to increase sales and gain more exposure.✦ Collaborated with social media Key Opinion Leaders (KOLs) to gain confidence and trusts from the audience and prospects.

Internship Grade: A (GPA 4.0)• Examine clients' businesses to understand their brands and objectives• Conducted research to develop informed strategic plans tailored to client needs• Create content briefs and proposals outlining agreed-upon strategies• Strategize with clients and team members to develop multi-platform media plans• Reached out to venues, artists, and entertainment companies for potential collaborations• Design event logos and mock-ups to support marketing initiatives✦ Collaborated with the Promotional Coordinator to develop proposals for various companies, including Jeunesse, Touch ‘n Go, CIMB, George Town Festival, Great Eastern, and Digi.✦ Led a project proposal for AVON as a final assessment before leaving ORANGE; our proposal was one of two shortlisted. Following my internship, I was invited by ORANGE’s Managing Director to present at AVON HQ.

• Develop lesson plans and syllabus• Teach children of age 5-13 various art skills, such as drawing, painting and crafting• Evaluate each student’s performance and growth in knowledge and aesthetic understandings++I supported students in participating in art contests by guiding them during practice sessions and sharing personal tips to enhance their performance in competitions.

Worked in Microsoft’s Authorized Product Distributor & Licensing department by:• Registering & activating Microsoft licenses• Order processing of Microsoft license purchased by resellers• Doing data entries• Assisting in events & meetings• Sending out EDMs• Getting involved in an event held at Microsoft Malaysia office

Bachelor Of Arts - Ba, Communication And Media Studies, Second Class Honours (Upper Division)

Bachelor Of Mass Communication, Public Relations, Advertising, And Applied Communication

2015: Foundation in Communication 2016-2018: Bachelor of Mass Communication (Hons) - Advertising and Public Relations