-Manage the company's social media profiles to build company's brand awareness, drive organic lead generation and promote company's culture.-Support website development in Wordpress and Webflow by collaborating with the design team and the developer expert to create SEO-optimised pages that increase website traffic and drive lead generation.- Manage an email newsletter to promote risk management content to build a community of finance professionals, increase company's brand awareness, and drive inbound lead generation.-Implement, monitor and optimise Linkedin paid campaigns with a ~€10K monthly budget to drive lead generation, contributing to Sales pipeline.- Manage the internal repository of core communication materials (communication strategy, branding and internal processes documents)- Experiment on various strategies and channels to find the best growth levers for lead generation.- Develop a nurture lead email automation strategy as well as its implementation (email marketing journeys, etc.).- Monthly data analysis on our marketing performance (SEO, content, social media, leads, etc.).- Demonstrated strong project management skills by managing content localisation in 6 languages, liaising with external agencies and internal stakeholders.- Acquired practical knowledge on paid media execution, such as A/B testing, consistently reviewing CTR and CPC metrics to interpret and optimise campaign performances.

-Managed the company's social media profiles to build company's brand awareness, drive organic lead generation and promote company's culture.-Assisted in website development in Webflow by collaborating with the design team and the developer expert to create SEO-optimised landing pages that increase website traffic and drive lead generation.-Developed an email newsletter to promote strategic finance content to build a community of finance professionals and increased company's brand awareness.-Implemented, monitored and optimized Linkedin paid campaigns with a €30K monthly budget to drive lead generation, contributing to Sales pipeline.-Sourced and developed a strategic partnership with a finance community of 48,5K members.-Managed two video campaigns from conception to delivery for Women’s Day and Series A press announcement that included creating content for social media promotion, developing storyboard and video briefing to freelance editors and filming.- Managemed the company's profile in Software Reviews’ websites (G2, Capterra) for branding and lead generation activities.

-Brainstorm, find and design relevant materials that drive traffic to landing pages.-Research ideas to manage and pass on to our freelance content writers-Assist in writing and designing in-house content (newsletters, etc.)-Manage social media accounts including regularly posting and interacting with relevant audience-Build various marketing evaluation metrics to track campaign performance

Freelance job for an e-commerce for renting toys, as a sustainable way of saving space at home and helping the environment using less plastic in kids' toys. My responsibilities consisted on creating content and managing social media platforms, designing creative assets such as logo, banners, flyers, and other promotional images to promote the brand across different channels, copywriting social media and product content, and designing website on Wix.

•Assist in the development of blogging strategy• Edit content with a careful eye to detail and ensure best SEO practices• Google Analytics reports on web pages• Help support PR and Social Media campaigns