-Generate and present strategic insights, data-driven key findings, in-depth market trend analysis, and database insights on paid media performance, email marketing, website traffic, and organic content to C-level executives through comprehensive decks and dashboards.-Lead innovative initiatives across diverse business verticals and foster brand collaborations through webinars and expert content, driving qualified leads and boosting website traffic.-Manage and execute Paid Media campaigns across Social Media and SEM platforms.-Develop content Strategy for social media platforms with a full funnel approach including benchmarks, trends and demographics from platforms.-Manage high-performing teams on multiple projects, ensuring quality and on-time delivery, while leading planning processes.-Develop and implement Email Marketing strategies for inbound leads and clients.

Major Tasks and Responsibilities:-Management of advertising campaigns for Social Media.-Daily Pacing analysis.-Prepare budget tracking documents for the planning team.-Gather data to support the media recommendation and post-report analysis.-Lead the Monthly Billing process for the buying team.Achievements: Lead the "Cross-Channel Best Practices" project. With this initiative, each digital area (Social, Programmatic, Search and Display) shared best practices, success stories, and tools to generate new knowledge across disciplines.

Major Tasks and Responsibilities:-Support the Media Supervisor and Senior Media Manager in all aspects of the media buying duties for specific campaigns.-Daily Pacing analysis.-Build campaigns for all social platforms. -Prepare budget tracking documents for the Media Planner and Media Supervisor.-Provide insights on the campaign performance. -Gather data to support the media recommendation and post-report analysis.Achievements:-Automatization of the daily pacing report and the weekly report used by American Cancer Society. These optimizations helped reduce report turnaround time by 50% and numerical errors by 95%. -"Above and Beyond" recognition for doing more than expected.

Major Tasks and Responsibilities:-Management of advertising campaigns-Operational KPI control and monitoring-Daily pacing analysis in Google Analytics for Senior Management review.-Build automated Excel tools for different media channels (dynamic calendar and media plan)-Presentation of operational results to the client's Senior Management -Bing marketing campaigns optimization -QA for Search Engine Management (SEM) Achievements:-Built dynamic calendar in Excel for the Email Marketing team.-Built the automated Media Plan file for Social, Seach, Programmatic and Display used in Avianca.

Major Tasks and Responsibilities:-Redesign of the company's logo and website -Content management -Search Engine Optimization (SEO) implementation-Digital Marketing strategy development -Google Analytics analysis -Development of advertising materialAchievements:The direct results of the redesign of the company's website and implementation of a hitherto non-existent digital strategy was a significant increase in web traffic. There has also been a marked increase in email and telephone enquiries within a niche technical B2B market.