Estefanía Cabeza Email & Phone Number

Barcelona, Ct, Es

- Continuous collaboration with Product, Design, and Development departments in product improvements and upcoming releases to assist in generating proper instructions.- Standardizing structure, presentation, style, and language of content across products.- Reviewing and improving documentation based on feedback from users and technical support.- Creating, maintaining, and improving explanatory material (tutorials, how-to guides, reference guides, product tours, etc.) to ensure that users' needs are met.- Producing clear and precise language used in a wide variety of content formats to inform and inspire the audience. - Alignment with other departments involved in direct communication with users to promote consistency in tone and style.- Active participation in the development of new content formats.- Translation and localization of the copies produced in the different languages supported by the platform.- Daily use tools for task management and developed content: Asana, Figma, Zendesk, Lokalise, Beamer, Intercom, WordPress. - Technical languages and systems with which I am familiar: HTML, CSS, JavaScript, and GitHub.

Developing and managing B2B contents: Defining and elaborating the “Content Plan” according to the objectives of the company, identifying internally and externally trends and ideas in the main segments of the company. Optimizing content and translating complex concepts into messages which are simple and appealing.Copy generation, as well as supervision, validation, and publication of resources available on the company’s website: case studies, reports and research documents, guides, help resources, and e-mail marketing strategy.Collaboration across departments like UX, Sales, and Customer Support/Experience to reach an effective and creative use of the existing and new sources of content (text, video, etc.) in the different stages of the acquisition funnel (TOFU/MOFU/BOFU). The goal consists in offering users a good web experience, helping customers get the most of the SaaS, as well as driving qualified leads through content.Elaborating targeted marketing campaigns and tracking KPIs by means of the tool for inbound marketing (Hubspot).Managing translations and contextualizing copy in the six languages available for the SaaS and also in the four languages of the company’s website.Generating Google Analytics reports: Analyzing results and proposing the implementation of further actions to facilitate continuous improvement. Additional management of Google Ads campaigns.Managing communication agencies for the publication of content and optimizing content for SEO.

Management of resources and digital contents for the "Tangram" project.

Transcription, translation and quality assurance of subtitles uploaded to the Amara platform.

Mataró Y Alrededores, España

Research and management of learning materials.Organization of lessons and activities.Translation of documents, both general and specialized ones.