Estefanía Velázquez Sotillo Email & Phone Number

At Huspy, I am working on redesigning the app with a focus on enhancing the agents' experience. My role encompasses the entire ideation process, starting with research involving agent interviews, followed by the conceptualization and design of the product, and finally, testing with agents to ensure the solution is effective and functional.Key Responsibilities and Achievements:- User Research and Ideation: Conducted extensive research, including interviews with agents, to gather insights and inform the ideation and conceptualization of the product.- Design and Testing: Designed the solution and conducted rigorous testing with agents to validate the effectiveness and usability of the new features.- Data-Driven Decision Making: Utilized Amplitude to measure real impact through quantitative data, enabling informed decision-making based on real metrics.- Design System Maintenance: Assisted in keeping the Design System updated and well-managed to ensure design consistency and efficiency.- Agile Methodology: Worked under the Agile methodology, ensuring flexibility and continuous improvement throughout the development process.- International Team Collaboration: Collaborated with a multicultural team based in Dubai, Brazil, and Spain, where English is the primary language, fostering a diverse and inclusive working environment.

Madrid, Comunidad De Madrid, España

During my experience at Securitize, I played a crucial role in the platform by leading one of the design teams (Cash Account). My responsibilities included daily collaboration with international teams composed of Product Owners, developers, and designers to create interfaces for both mobile and desktop devices.Key Responsibilities and Achievements:- Team Leadership: Led the Cash Account design team, ensuring consistency and quality throughout all stages of the design process.-End-to-End Design Process: Managed projects from start to finish, from concept ideation to final design, ensuring high-quality delivery and meeting stakeholder expectations.- Design System Development and Maintenance: Responsible for developing and maintaining the platform's Design System, establishing guidelines and reusable components to enhance design efficiency and consistency.- International Collaboration: Worked closely with global teams, maintaining clear and effective communication to ensure all members were aligned with project objectives.- Agile Methodology: Implemented and worked under the agile methodology (Scrum), facilitating quick adaptation to changes and improving team collaboration and productivity.

Madrid, Comunidad De Madrid, España

- Evangelise the user-centred approach to product design and encourage design thinking methodologies. Deliver strategic and tactical UX decisions related to design and usability, as well as features and functions. Integrate behaviour design into digital products by applying biases and heuristics. - Designing screens that meet the requirements of stakeholders and clients, applying the rules of UX and creating visually attractive and functional solutions, always putting the user at the centre of the whole creation.

Barcelona, Cataluña, España

- Creation of holistic design solutions that address business, brand and user requirements. Effectively communicate conceptual ideas, design rationale and the specifics of user centered design process. - Creation of visual lines in product interfaces and design systems.Solid knowledge in usability, information architecture and interaction design.

Madrid, Comunidad De Madrid, España

- Conducted research to identify problems in the space of mobile language learning through surveys, interviews, and contextual inquiries. Design of user flows and Information architecture. Collaborated and worked with designers, developers, and managers to create a user-centric product.- Create pixel perfect wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.

Madrid, Comunidad De Madrid, España

- Launching and implementation of a new employee portal and updating of content in this portal.- Analysis and management of databases.- Support in all administrative tasks in the area.- Work with international teams of the Vodafone group.- Tools: SAP, Microsoft Excel, Microsoft Word

Madrid, Comunidad De Madrid, España

- Create an information architecture, look at google analytics data, do user testing (a/b tests, heatmaps, interviews and surveys) and extract information to design from it.- Designing the different web pages of the courses they teach, looking for perfection and innovation. Add behavioral design to digital products to favor the desired behavior of users.

Madrid Y Alrededores, España

- Support in the Orientation Department and in the integration classroom for students with autism spectrum disorder (ASD).

Madrid, Comunidad De Madrid, España

- Inditex: Shop assistant at Zara Home- Layos Camp: Camp leader in summer with children between 7 and 10 years old.- Randstad: Hostess of events for big companies such as Google and Facebook.

Madrid Y Alrededores, España

- Clinical psychology, neurology and neuropediatric.

Psyschology, Psicología

Design System Bootcamp

In this course, we have learned how to create a design system from start to finish. From laying the foundations with tokens, to building.

Behavioral Economics Bootcamp

I've gained a comprehensive understanding of leveraging behavioral science to drive actionable insights. Through the "3B framework," I've.

Ux/Ui Design Bootcamp

Winner of a competition where I earned a scholarship for Ironhack's UX/UI Design bootcamp, I gained comprehensive skills in user.

Diseño Emocional, Design

I've explored the intricate relationship between design and human emotions. We delved into the vocabulary, theories, and references.

Innovación De Servicios, Web Page, Digital/Multimedia And Information Resources Design

We've delved into the depths of context exploration and investigation, understanding the intricacies that shape service environments..

Education record

Erasmus mobility, Rome, Italy.