Estefani Padron Email & Phone Number

Valencian Community, Spain

- Developed from scratch the Virtual Marketing Assistant automated bot.- Crafted project plan and roadmap priorization per Q.- Launched product experiments of recommendation and personalization to contribute to the growth of the product’s usage and engagement.- Conceptualized and managed the product launch over 37 countries and 488 stakeholders. - Measured and analyzed product metrics to generate strategies, solutions and features with direct impact on KPIs.- Implemented tech solutions for B2B stakeholders. - Defined project scope, goals and deliverables.

Spain

- Trade & Training Global Marketing Manager responsible for guaranteeing 360 user experience inside Jeff stores. Having a global and cross-functional role.- Generate and oversee LATAM & EMEA marketing strategies: Social media paid, Google Ads, CRM and Offline campaigns.- Managed and developed P&L and driving market growth.- Market analysis / Project and product data analysis - KPI oriented.- Identified and implemented strategies to improve the UX/UI.- Developed full mix brand strategies and go-to-market campaigns.

Spain

- Marketing and brand management of all Central America stores.- Ran cross-functional projects with Engineering team including catalog enhancements, price-changing strategy, and multiple new apps and web features.- Developed and maintained relationships with all marketing teams while generating effective strategies for individual countries.- Lead execution and implementation of integrated communication plan including collection of customer needs, translation into creative briefs, management of creative process, and global launch communication planning.- Managed external providers and agencies including BTL, ATL and PR.- Launched and generated the global pricing strategy.

- Oversee and correctly apply the global brand to all correspondent matters. - Coordinate and develop communications strategies (Media - offline and online). - Market data analysis and evaluation to relaunch country brand. Collaborating with cross-functional teams, from creative, IT and production to product marketing and legal. Work hand in hand with several agencies of different specialties. -Plan, develop, coordinate and manage the following projects -- Websites relaunch, Brand relaunch, Stakeholders app launch and sustainability project.- Fully Coordinate & Execute the followingNational events: Set up sponsorship, coordinate and execute. Company events: Social events, private events, stakeholders events, and others.International events: Select sponsorship, coordinate and execute.

Dominican Republic

Evaluate, coordinate and manage client projects from request to delivery: - Digital projects: Online brand relaunch, websites relaunch, among others.- Online marketing campaigns: Manage mainly advertising campaigns for brands like Amazon, Hotel Tonight, New York Times among others.

Madrid Area, Spain

- Lead and managed a diverse and multicultural team.- Managed a portfolio of 98 accounts (Media Buyers, Networks and Webmasters).- Optimized traffic campaigns.- Achieved noticeable improvements for the current algorithm and marketplace. - Project management of company launches, such as CPI and CPL campaigns launch / The entire new structure, from backend to frontend of the new company Marketplace.- Responsibilities in SaaS operations.- Achieved a great company presence on international events like The Mobile World Congress, Affiliate World Asia, Dmexco and others.

Marketing project management of Aquamundo international project.- Plan marketing and branding objectives. - Analyze market trends and determine changes for the business development. - Deepen relations with all media to ensure the most effective positioning.- Generate and manage all social media content- Responsable to develop and execute marketing strategies and campaigns.

Master'S Degree, Marketing Online

Master En Marketing Y Comunicación Digital, Marketing

Licentiate Degree, Advertising