Real Estate Agency

Real Estate Agency

Supporting Market Insights area: fieldwork monitoring, provider relationships and results supervision. Tracking competitors’ market performance, measuring the impact of their marketing activities, launches, price changes, etc., analyzing sales evolution from Nielsen data and comparison with internal results. Implementing reports and presentations.

Projects / Contributions: Launched the call center for outbound customer service. Planned the calling campaigns to non-visited customers by the Sales Force in order to inform them about commercial promotions: defined scripts, presented briefings to suppliers, monitored call procedures, timing, analyzed call impact in sales, provided reports, troubleshooting and budgeting.Key Achievements: Strengthened the commercial link among the contacted customer segment with this new business tool, which translated into sales result increasing +2.0 pp over the total national SoM in the performance of a brand communicated with this tool since its launch.Other Core Accountabilities: Responsible for the maintenance, data mining and analysis of the CRM database, providing the Management team the necessary reports to reach the maximum customer knowledge and facilitate business decisions, in close cooperation with Sales and Business Intelligence, as well as the General Management.

Projects / Contributions: Identified and implemented the most suitable market research methodology – qualitative and/or quantitative – in order to provide General Management and Marketing, Sales and Corporate Affairs at a local level, as well as the Headquarters Market Research Management at international level, with the optimal data for making business decisions. The scope included providers, fieldwork monitoring, and analysis of the results obtained in order to leverage value, reporting, presentation and budgeting.Key Achievements: Effectuated a methodology change of a quantitative key survey (45000 interviews). Received the “PM Well Done Award” for a geomarketing project using a GIS tool combined with a vending machine information system for a brand launch tracking.

Projects / Contributions: Created, designed Company reporting metrics in sales performance and market information at both national and provincial level and supervised the automation of the standard reporting.Key Achievements: Implemented the automation of the whole set of standardized reports published by the Business Development Department.