Estela Hoffmann Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Professor and researcher in Marketing, Consumer Behavior, Innovation and Social Communication.

Biguaçu, Santa Catarina, Brasil

Scientific research, data analyses, qualitative and quantitative research, experimental methods, interviews, survey, bibliometric analysis.

Santa Catarina, Brasil

Balneário Camboriú

• Served as an advisor and took responsibility for overseeing the Innovation Programme in Balneário Camboriú City (Brazil).Achievements & Successful Projects
• Coordinated four innovation events in 2022 within the city, bringing together over a thousand attendees. These events contributed significantly to strengthening the local innovation ecosystem and fostering valuable.
• Formulated a comprehensive business plan aimed at transforming the city into a magnet for technology and innovation companies, positioning Balneário Camboriú (Brazil) as a hub for cutting-edge ventures.
• Participated in the development, review, and successful approval of four public announcements for competitive bidding processes, enhancing transparency and efficiency in public initiatives with private corporations.
• Participated in the approval of the Innovation Law and regulatory decrees creating a favorable environment for innovation and technological advancement within the city.
• Oversaw the launch of the Institutional Portal, a pivotal step in providing accessible information and fostering communication with key stakeholders.

Itajaí, Santa Catarina, Brasil

• Responsible for the research to aims mapping the innovation ecosystem.Achievements & Successful Projects
• Applied qualitative research methodologies, conducting twenty in-depth interviews to comprehensively map the innovation ecosystem and identify regional startups.
• Successfully identified strengths and weaknesses within the ecosystem's internal and external environments, providing insights for strategic planning.
• Organized and executed events designed to foster connections and promote innovation within the region, contributing to the growth of the local innovation network.
• Assumed responsibility for the continuous monitoring of activities and the production of social media content and promotional materials, effectively driving visibility and engagement.
• Developed projects for public fundraising initiatives.

Ijuí, Rio Grande Do Sul, Brasil

• Responsible for creating the Marketing Department.Achievements & Successful Projects
• Internal Marketing Program Implementation: Spearheaded the development and implementation of an internal marketing program, including the creation of a bulletin board, production of posters, crafting content for the.
• Institutional Website Enhancement: Created and obtained approval for the institutional website, overseeing the revision, organization, and production of content, ensuring an online presence that effectively.
• Media Relations and Publicity: Produced press releases and actively promoted the company in regional media outlets, enhancing brand visibility and reputation within the local community.
• Marketing Material Development: Conducted a mapping of sector-specific fairs and developed targeted promotional materials, contributing to successful marketing campaigns and outreach efforts.
• Social Media and Web Management: Monitoring and strategic management of social media platforms and the institutional website, optimizing online engagement, and maintaining a dynamic online presence.

Canada

• Responsible for the development of scientific research.Achievements & Successful Projects
• Participated in the Psychology Department Research Group.
• Taught classes as a Visiting Professor in the undergraduate Psychology Course.
• Participated as an Assistant Researcher in a project from the Department of Psychology.
• Completed the courses Multivariate Statistics, Marketing Theory, Designing Marketing Research, and Consumer Behavior.

Brazil

Content production for business blogs from different sectors. SEO Strategies and Content Marketing.

Ijuí

• Responsible for the University's marketing communication.Achievements & Successful Projects
• Founder of the Digital Communication Sector: Pioneered the establishment of the Digital Communication Sector within the Marketing Department, enhancing the university's digital presence and outreach strategies.
• Strategic Social Media Management: Successfully monitored, generated content, and improved relationships on various social media platforms, boosting audience engagement and brand visibility (internal and external.
• Institutional Website: Participated in the redesign, strategic planning, and continuous generation of content, resulting in an informative and user-friendly online channel.
• Institutional Marketing Campaigns: Participated in executing innovative institutional marketing campaigns that resonated with the target audience, driving brand awareness and engagement.
• Press Office: Maintained an active press office, ensuring the regular dissemination of news and updates, fostering positive media coverage, and reinforcing the university's brand.

• Civil Servant responsible for administrative duties and communication strategies.Achievements & Successful Project
• Produce material for the press - releases.
• Production of graphic materials, folders, posters, and invitations.
• Production, script, and video editing.
• Production and presentation of ceremonies.
• Production and presentation of the radio program.

• Journalism Intern at the UNIJUÍ FM - University radio station.Achievements & Successful Project
• Production of texts for radio programs.
• Carrying out musical research.
• Production and presentation of radio programs.

Phd. In Management, Marketing And Consumer Behavior

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Visiting Student Research, Marketing And Consumer Behavior

Master'S Degree, Business Administration And Management, General

Bachelor'S Degree, Social Communication - Journalism