Estelle Mapp

Estelle Mapp Email and Phone Number

Director of Sales and Marketing @ Palm Beach Gardens Marriott
Stuart, FL, US
Estelle Mapp's Location
Stuart, Florida, United States, United States
Estelle Mapp's Contact Details
About Estelle Mapp

Dedicated and innovative sales executive with 20 years of success in diverse markets and industries. Experienced in top-line sales development and asset management, including new openings, renovations, conversions and disaster management. Documented history of successful new business development, internal and external client relationships, market share acquisition and proven strategic planning. Special expertise in team leadership, driving ancillary revenue and exceeding yearly budget. • Total Account Relationship Management • Key Account Relationship Management• Business Development & Expansion • Executive Negotiations & Presentations• Sales Team Building & Leadership• Market Planning & Positioning • Multi-channel Product Distribution• Building Alliances & Partnerships

Estelle Mapp's Current Company Details
Palm Beach Gardens Marriott

Palm Beach Gardens Marriott

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Director of Sales and Marketing
Stuart, FL, US
Website:
marriott.com
Employees:
206259
Estelle Mapp Work Experience Details
  • Palm Beach Gardens Marriott
    Director Of Sales And Marketing
    Palm Beach Gardens Marriott
    Stuart, Fl, Us
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  • Palm Beach Gardens Marriott
    Director Of Sales & Marketing
    Palm Beach Gardens Marriott Sep 2023 - Present
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  • Sonesta Internation Hotels Corporation
    Regional Account Director
    Sonesta Internation Hotels Corporation Jul 2022 - Present
    Responsible for developing and implementing strategies for targeted customer channels and maintaining strong relationships with key customers. Oversees client projects and nurtures relationships with strategic partners. Reviews Smith Travel STAR reports to increase market share and grow RevPAR. Serves as primary contact for the Director of Sales and Marketing at multiple properties. Saturates and penetrates critical accounts for group and transient business. Responds to RFP’s and accurately bids according to individual property needs. Develops and executes solutions for underperforming hotels. Works daily with revenue management to capture top line revenue and overall market goals. Oversees account compliance to ensure company contracts are maximized to full potential.
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  • Ad1 Global
    Area Director Of Sales And Marketing
    Ad1 Global May 2021 - Aug 2022
    Hollywood, Fl, Us
    Managed and oversaw brand conversion for 199 room hotel and 100 room new build, select service Holiday Inn Express. Ensured best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage. Yield managed rates and inventory daily in an ever-changing airport market. Managed and ensured updating of rates, promotions on hotel website, OTA’s and wholesalers. Contracted with outside vendors for services and products. Marketed and promoted hotel to local clientele and international travelers. Evaluated and drove hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc. Executed and supported the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).Key Contributions:• Secured complete hotel buyout, generating over $120,000 in revenue• Generated new group and business accounts totaling over $200,000 for the year, in the year. • Raised hotel STR rankings and increased RevPar growth position from #6 to #1 of comp set
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  • Tideline Ocean Resort And Spa
    Director Of Sales And Marketing
    Tideline Ocean Resort And Spa Apr 2017 - Dec 2018
    Lead this dynamic property’s sales department exceeding year over year group, luxury and significant local catering revenue. Managed the property's reactive and proactive sales efforts within brand and ownership standards resulting in unprecedented ADR and RevPar growth. Provided day to day leadership while ensuring the hotel was set up for future success. Directly participated and directed daily revenue management ensuring the maximization of all hotels revenue streams. Implemented the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluated the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and developed strong working relationships to proactively position and market the property. Managed the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Developed and implemented property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile. Key Contributions:• Reorganized Transient and Business Travel agenda resulting in a 300% increase of hotel participated corporate travel programs.• Surpassed Group PACE for 2018 by 127% for on the books business, same time last year.• Contracted, managed and implemented a resort encompassing new PMS and Micros system
  • Hyatt Place
    Director Of Sales And Marketing
    Hyatt Place Mar 2013 - Jul 2016
    Recruited to increase revenue for a underperforming hotel that had been recently renovated. By generating new business through building trusting relationships with new and current clients, both group and transient market segments along with all catering revenue exceeded budget by 22%. Maintained active contribution to daily revenue management to optimize rates in a newly emerging hospitality market. Assessed and monitored national and regional sales and marketing needs relative to industry trends. Directed the improvement & execution of sales methodologies to enhance client experience. Key Contributions:• Surpassed budgeted revenue by 22% first year• Increased STR ranking from 5 of 5 to 1 of 5 resulting in a 27% year over year increase• Generated over $3,000,000 in new, uncovered accounts with record breaking ADR increases• Nominated for Director of Sales & Marketing of the year by Hyatt Brand for 2015.
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  • Starwood Hotels & Resorts Worldwide, Inc.
    Director Of National Accounts
    Starwood Hotels & Resorts Worldwide, Inc. Jul 2006 - Dec 2012
    Stamford, Ct, Us
    W Hotel, W French Quarter, Westin Riverside & SheratonManaged inventory of over 2000 hotel rooms and 250,000 square feet of event space over 4 hotel brands, simultaneously. Utilized broad scope of industry knowledge and dynamic business acumen toward managing and directing numerous high-volume accounts while distributing them within the Starwood portfolio of hotels. Presented quarterly to ownership groups, corporate Vice Presidents and client C-Level management. Managed all group business with needs of under 100 rooms and all subsequent catering and event needs. Actively solicited and acquired new business for multiple markets segments including Entertainment, Luxury Consortia and Group while attending national trades shows such as Virtuoso's Travel Mart, American Express FHR and GBTA, yearly. Optimized operations success by mentoring and managing top-performing employees in multiple locations, additionally overseeing key staff within territory and four remote office locations.Key Contributions:• Platinum Sales Incentive Winner, 2010. Gold Sales Incentive Winner, 2007 / 2009• Responsible for over 2500 rooms of inventory and 200,000 sf of event space across multiple brands, simultaneously.• Total Account Management for new and existing Key Accounts resulting in a 44% increase in rooms revenue and 17% F&B revenue within 2 years.
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  • The Ritz-Carlton Hotel Company L.L.C.
    National Sales Manager- Luxury And Entertainment Markets
    The Ritz-Carlton Hotel Company L.L.C. Nov 2001 - Oct 2005
    Bethesda , Md, Us
    Responsible for all 3 hotels managed by the Ritz-Carlton New Orleans: the 421 room Ritz-Carlton, the 230 room Iberville Suites and the 50 room Maison Orleans. Strategically steered large-scale new B2B development within a highly competitive New Orleans market, including analyzing costs to ensure performance against budget, benchmarking and creating SOPs, and working with external agents and high-profile clientele to maximize core bottom-line results.Played an integral role in opening of a new premier luxury hotel in the New Orleans marketLed efforts to plan and implement large-scale new B2B, Luxury and Entertainment market segments within a highly competitive New Orleans market, including analyzing costs to ensure performance against budget, benchmarking and creating SOPs.Key Contributions:• Chairman's Circle Award Winner, 2004 (First year of award presentation)• Successfully negotiated company record setting, multi-property entertainment contract resulting in $1.6 Million of rooms and F&B revenue• Graduate of Masters Connection Sales Training Classes
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Estelle Mapp Skills

Sales Revenue Analysis Business Travel New Business Development Hospitality Industry Customer Satisfaction B2b Contract Negotiation Hotels Hotel Management Hospitality Hospitality Management Generating Revenue Customer Service Budgets Food And Beverage Yield Management Sales Management Business Development Leadership Management Catering Business To Business Sales Event Management Event Planning Front Office Human Resources Marketing Meeting Planning Opera Pre Opening Resorts Sales Operations Social Media Strategy Trade Shows Tourism Delphi Google Analytics Microsoft Office Sabre Cvent Eproposal Hotelligence Knowland Reports Revopt Sales Pro Smith Travel Str Report Wordsmith Revenue Management

Estelle Mapp Education Details

  • College Of Charleston
    College Of Charleston
    Accounting And Finance

Frequently Asked Questions about Estelle Mapp

What company does Estelle Mapp work for?

Estelle Mapp works for Palm Beach Gardens Marriott

What is Estelle Mapp's role at the current company?

Estelle Mapp's current role is Director of Sales and Marketing.

What is Estelle Mapp's email address?

Estelle Mapp's email address is es****@****bal.com

What is Estelle Mapp's direct phone number?

Estelle Mapp's direct phone number is (866) 205*****

What schools did Estelle Mapp attend?

Estelle Mapp attended College Of Charleston.

What skills is Estelle Mapp known for?

Estelle Mapp has skills like Sales, Revenue Analysis, Business Travel, New Business Development, Hospitality Industry, Customer Satisfaction, B2b, Contract Negotiation, Hotels, Hotel Management, Hospitality, Hospitality Management.

Who are Estelle Mapp's colleagues?

Estelle Mapp's colleagues are Ziyaadh Abrahams, Melanie Corbin, Sylvia Yosie Sung, John Lew, Ismail Waheed, Ameer Sheeraj, Bobbi Ciampa.

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