Founder and brand director of COMMONPLACE - brand-led conscious global sales and management - overseeing functions across its Comms, Distribution and Essentials pillars. Since launching in 2020, COMMONPLACE has accrued a coveted list of clients, launched an in-house brand and established itself as a key player within the fashion lifestyle space in New Zealand and Australia - having been featured by the likes of Vogue, Elle and Fashion Quarterly. With an eye for identifying trends and market opportunities and an extensive network of media, retail and industry influencers, Estelle continues to launch and ensure the ongoing success of leading brands under the COMMONPLACE umbrella.