Estelle Ho Email & Phone Number

Responsible for planning communications strategies for corporate announcement, new product launch, press release and corporate events of Gogoro, Gogoro Network, GoShare and SmartScooter. Provided strategies on communications and neutral statement when facing media crisis, such as emergency incident and consumer. Identified uniquely communication opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them. Also supported GR and policy issue related communications.

Taiwan

I was mainly accountable for creative planning and topic creation, combined with on-site marketing activities and campaign to accumulate positive brand exposures and increase market share in the local market. Enhanced the trust and favorability of Taiwanese stakeholders while confronted with cross-straits political issues and media crisis.- Provide strategies on communications and neutral statement when the frontline team were faced with 6+ cases of crisis handling, including political and public opinion attacks, minimizing damage to the brand.- Cooperate with Business Development (BD) strategy formulation, assisting BD team to formulate news media communication plans. As a result, the number of merchant registrations increased by 5 times compared to the previous quarter, and the number of products on the e-commerce platform also increased by about 980%. - Build communications schema, including corporate, business, commercial, social, government policy, internal and crisis communications.

Taipei City, Taiwan

I had built communications schema and actively maintained a positive brand image through professional third-party cooperation and endorsement, to enhance and maintain the brand's leading image and position in the live streaming market.- Supported 5 global teams’ soft-launch and supervised their media and brand communication strategies of B2C and B2B.- Initiated and executed internal communication plans to enhance and cultivate company culture to increase the cohesiveness of 150+ employees.- Executed crisis communications, such as the handling of unsuccessful IPO news, mass retrenchment, and live-streamers dispute.- Formulated and executed CSR projects; cooperated with the HR team to develop recruitment branding campaigns.- Experience with development of PR-related tasks regarding IPO and fundraising.- Responsible for the M17 Group rebranding project in 2019.

Taiwan

I oversaw brand development, PR and digital marcom strategies. And I'd held more than 10+ home-based talks and networking activities.- Planned and executed integrated marketing campaigns to build message strategy and content for offline and online channels.- Managed content production, theme creation and execution, background data analysis, and content planning according to the type of social platform used by the firm.- Held 10+ home-based talks and networking activities combined with physical activities, including the writing of business plans, communicating and coordinating with other units, controlling of budget control, etc.

台灣

I’d held more than 20+ PR campaigns and events (software, e-commerce, home appliances, mobile phones, hardware, telecommunications) during the period of employment. And I was in charge of 2 retainers (Adobe and Rakuten), including the management of 1 Facebook fan page. As a result, the number of fans had grown by 35% in 3 months.