Estelle Taylor Email & Phone Number

Toronto, Canada Area

Working to ensure we engage key audiences with compelling communications about our services.(Manager from February 2020; Head from July 2021)

Toronto, Canada Area

I led on public communications activities at this climate agency. I worked with impact investing, policy and program teams to improve communications clarity and effectiveness. I created and implemented strategies, managed staff, freelancers and vendors, managed budgets, projects and events, analysed and reported on data analytics, ensured brand consistency, and planned, wrote, edited, designed and marketed digital and print communications materials. KEY ACHIEVEMENT: Improved connection… Show more I led on public communications activities at this climate agency. I worked with impact investing, policy and program teams to improve communications clarity and effectiveness. I created and implemented strategies, managed staff, freelancers and vendors, managed budgets, projects and events, analysed and reported on data analytics, ensured brand consistency, and planned, wrote, edited, designed and marketed digital and print communications materials. KEY ACHIEVEMENT: Improved connection with audiences through website and social media changes Show less

Toronto, Canada Area

In charge of marketing the membership-supported organization, I developed strategies and designed materials that strengthened the brand and engaged a variety of internal and external audiences. I managed a staff person, freelancers and suppliers, advised all teams and organized events.KEY ACHIEVEMENT: Greater stakeholder engagement I boosted the organization’s profile and engagement rates by developing strategies, establishing metrics and implementing new processes. On Twitter… Show more In charge of marketing the membership-supported organization, I developed strategies and designed materials that strengthened the brand and engaged a variety of internal and external audiences. I managed a staff person, freelancers and suppliers, advised all teams and organized events.KEY ACHIEVEMENT: Greater stakeholder engagement I boosted the organization’s profile and engagement rates by developing strategies, establishing metrics and implementing new processes. On Twitter and LinkedIn, I doubled impression rates and increased engagement rates by a third. Through SEO improvements, I increased page views by 20%. Show less

Squamish, Bc

At this social services agency, I planned and implemented a capital campaign. I was the brand champion. I led on all program and organizational communications, directed at funders, program clients, journalists and staff. I supported staff to improve their communications. KEY ACHIEVEMENT: Successful $3 million capital campaign due to strong communications I ran a successful capital campaign to construct a new building. That success required developing and executing… Show more At this social services agency, I planned and implemented a capital campaign. I was the brand champion. I led on all program and organizational communications, directed at funders, program clients, journalists and staff. I supported staff to improve their communications. KEY ACHIEVEMENT: Successful $3 million capital campaign due to strong communications I ran a successful capital campaign to construct a new building. That success required developing and executing multi-component donor acquisition strategies, supporting teams of volunteers, ensuring strong donor relations and keeping staff involved in the process. It also required creating a much larger public profile for the organization, which I did through strong marketing and advertising, presentations, refreshed communications, new brand guidelines, an increased media profile and new communications channels. Show less

Lusaka, Zambia

PELUM is a regional network of dozens of African organizations helping small-scale farmers. I was a volunteer placed through VSO, offering organizational development support to the headquarters. KEY ACHIEVEMENT: More highly skilled staff, stronger organizationI increased PELUM’s capacity to deliver on its mission by sharing communications skills with over 100 people through various communication workshops, by helping staff create strategic plans and fundraise, and by creating… Show more PELUM is a regional network of dozens of African organizations helping small-scale farmers. I was a volunteer placed through VSO, offering organizational development support to the headquarters. KEY ACHIEVEMENT: More highly skilled staff, stronger organizationI increased PELUM’s capacity to deliver on its mission by sharing communications skills with over 100 people through various communication workshops, by helping staff create strategic plans and fundraise, and by creating brand guidelines, websites, a television documentary and various publications. Show less

London, United Kingdom

I rebranded this national organization. As a member of its leadership team, I oversaw all marketing and communications, supported donor relations, managed staff, projects and budgets and raised funds. KEY ACHIEVEMENT: Higher profile organization due to a well-managed rebrandI increased organizational profile by rebranding the organization and revising communications tools. This success required strong project, budget, and vendor management, along with a strategic focus. Six… Show more I rebranded this national organization. As a member of its leadership team, I oversaw all marketing and communications, supported donor relations, managed staff, projects and budgets and raised funds. KEY ACHIEVEMENT: Higher profile organization due to a well-managed rebrandI increased organizational profile by rebranding the organization and revising communications tools. This success required strong project, budget, and vendor management, along with a strategic focus. Six months on from the rebrand, we had 4.5 times as many page views on our website, a 30% increase in online donations and a 13% increase in media coverage. Show less

London, United Kingdom

After being internally promoted, I managed the team leading on large public-facing campaigns – supported by policy and communications staff – and created, wrote and edited campaign materials. One campaign I led provided the organization with its biggest media hit ever when it launched.

London, United Kingdom

I was pleased to join this well respected, policy-driven national campaigning organization.

London, United Kingdom

Canada

Where it all began.

Certificate In Non-Profit Management

A six-course program: New Approaches to Non-Profit Management for the Canadian Context Planning, Monitoring and Evaluation Project.

Bachelor'S Degree, Journalism