2021 - The Londoners: An Expat’s Memoirs and Survival Guide to the UK2022 - The Londoners: Un guide d'expatriation au Royaume-Uni (French translation)2023 - SEO for Authors: How to Leverage Search Engine Optimization for your Author Business2025 - Becoming Your Mum: A Memoir on Pregnancy and Motherhood

WRITING ROMANCE MASTERY SUMMITTalk: SEO for Romance AuthorsFebruary 22nd 2024 - onlineLAND OF ENCHANTMENT ROMANCE AUTHORS (LERA)Talk: How to leverage SEO in your Author BusinessSeptember 23rd 2023 - onlineVIRTUAL WRITING CONFERENCETalk: How to leverage SEO in your Author BusinessJuly 30th 2023 - onlineAUTHORTUBE WRITING CONFERENCETalk: How to Appeal to Your Readers through Your Amazon PageJune 25th 2023 - onlineALASKA CHAPTER OF… Show more WRITING ROMANCE MASTERY SUMMITTalk: SEO for Romance AuthorsFebruary 22nd 2024 - onlineLAND OF ENCHANTMENT ROMANCE AUTHORS (LERA)Talk: How to leverage SEO in your Author BusinessSeptember 23rd 2023 - onlineVIRTUAL WRITING CONFERENCETalk: How to leverage SEO in your Author BusinessJuly 30th 2023 - onlineAUTHORTUBE WRITING CONFERENCETalk: How to Appeal to Your Readers through Your Amazon PageJune 25th 2023 - onlineALASKA CHAPTER OF ROMANCE WRITERS OF AMERICA (AKRWA)Talk: How to leverage SEO in your Author BusinessMay 6th 2023 - onlineBUSINESS BOOK SUMMITTalk: How to leverage SEO with your business bookOctober 25th 2022 - onlineAUTHORTUBE WRITING CONFERENCETalk: Revising and editing: how to make it work for youJuly 17th 2022 - onlineWOMEN IN PUBLISHING SUMMITTalk: How to make SEO work for your author businessMarch 5th 2022 - online Show less

Cover group is the leading software in exterior joinery in the French market. I'm a Swiss-army knife, overseeing the marketing and communication department and working hand in hand with the sales team.

Qualifio is one the fastest growing SaaS scale-up in Belgium, specialised in interactive marketing and data collection. I was responsible for the content strategy, overseeing the content creation in English and French, optimisation, publication and promotion.

Trainline is an award-winning tech business, specialised in train and coach travel. I was responsible for the strategy in the French and Dutch markets, by leading a team of content writers. I created and proofread content for the Trainline websites (Umbraco), researched specific keywords (SEMrush, SearchMetrics) and made sure all content was mobile-friendly and SEO-driven (Botify, ScreamingFrog).Achievements• Reached over 50,000 organic visits and €200,000 on just one SEO page in… Show more Trainline is an award-winning tech business, specialised in train and coach travel. I was responsible for the strategy in the French and Dutch markets, by leading a team of content writers. I created and proofread content for the Trainline websites (Umbraco), researched specific keywords (SEMrush, SearchMetrics) and made sure all content was mobile-friendly and SEO-driven (Botify, ScreamingFrog).Achievements• Reached over 50,000 organic visits and €200,000 on just one SEO page in one month.• Created rich snippets for high generic keywords, such as “Billet de train pas cher”. Show less

Tidy Books is a small retail company. I started as an intern and the company offered me to continue as a freelancer because they loved working with me but did not have the budget to hire a full-time employee.I was responsible for the French market, focused on developing ways to improve the sales in France. On the business side, I contacted bloggers, journalists and retailers. On the marketing side, I edited and proofread content for the blog (Wordpress) & newsletters (Active Campaign)… Show more Tidy Books is a small retail company. I started as an intern and the company offered me to continue as a freelancer because they loved working with me but did not have the budget to hire a full-time employee.I was responsible for the French market, focused on developing ways to improve the sales in France. On the business side, I contacted bloggers, journalists and retailers. On the marketing side, I edited and proofread content for the blog (Wordpress) & newsletters (Active Campaign) while managing the French website (Magento) and improving its SEO. I created paid search & paid social campaigns using a minimal budget, and I managed French social media accounts (Facebook & Pinterest, previously Twitter & Instagram).Achievements• Reached €2,000 in sales within 4 days with £10 budget, using Google Adwords for the French Black Friday campaign (Nov 2016).• Created French Brand Awareness campaign using Facebook Power Editor and reached 47,500 people in 3 months. Show less

Royal Boussu-Dour Borinage is a football club, formerly in the 2nd Belgian Division. I have been responsible for the public relations to build a better understanding of the club by internal and external audiences. I organised business events and collaborated on diverse projects, including charity projects.Achievements• Created a bi-monthly magazine (Le Petit Vert) to communicate about the club’s news, football results and opponent analysis. I oversaw its production, content and… Show more Royal Boussu-Dour Borinage is a football club, formerly in the 2nd Belgian Division. I have been responsible for the public relations to build a better understanding of the club by internal and external audiences. I organised business events and collaborated on diverse projects, including charity projects.Achievements• Created a bi-monthly magazine (Le Petit Vert) to communicate about the club’s news, football results and opponent analysis. I oversaw its production, content and distribution.• Organised monthly business events, always sold-out. I managed the logistic (speaker, caterer, etc.) and communication around the event (invitations, emails, etc.). Show less

I wrote SEO-friendly content articles in retail, construction and finance.