Estelle Van Kemenade Email & Phone Number

Eindhoven, NB, NL

• As the Brand Project Manager of the Brand & Experience team, I was overseeing projects from inception to completion while managing expectations, deadlines, and resources. I was responsible for:
• Creating and managing the overview, planning, and priorities of our creative team.
• Being the mediator by representing the interests of both the requestor and the creatives and making sure both were happy with the project and the result.
• Seeing the bigger picture and being ahead of the process; looking for possible new projects coming in and identifying the opportunities and risks.
• Organising brainstorm, ideation, and evaluation sessions.

Helmond, North Brabant, Netherlands

• In my role as a Content Marketeer, as part of the Consumer Marketing team, my mission was to create a lasting impact with content that told Lightyear’s story in a unique and inspiring way. My tasks included:
• Creating the content strategy, managing the content calendar, and trying out new concepts in line with marketing and company goals.
• Working together with the creative team to deliver content in line with Lightyear’s brand identity.
• Stakeholder management, alignment, and gathering relevant information for content creation within and outside of the Marketing team.
• Strategy, briefing, coordination, and planning of the blog and news articles including managing the website page.
• Being involved in and updated with branding projects such as creating buyer personas, and conveying the right associations in line with our archetype.

Eindhoven

• Responsible for the strategy, management, coordination, and planning of:
• Social media channels including LinkedIn, Facebook, Twitter, and Instagram.
• Blogs on tech, marketing, and employer branding.
• Customer cases – telling our customer stories in video and text.
• Aligning overall content strategy with owned, shared, and earned media.
• Promoting the employer brand and culture including managing Glassdoor.

Eindhoven

• Responsible for the management, coordination, and planning of:
• Social media channels including LinkedIn, Facebook, Twitter, and Instagram.
• Blogs on tech, marketing and employer branding.
• Customer cases – telling our customer stories in video and text.
• Commercial newsletter.
• Employer branding activities including managing Glassdoor.

Eindhoven En Omgeving, Nederland

• iWRITER merged with Templafy in May 2019. At iWRITER, I was responsible for marketing communication in its broadest sense. My responsibilities included:
• Managing, writing, and publishing content: whitepapers (see below), blogs, customer cases, social media posts, newsletters, email marketing flows, website and landing pages, direct mailings, and supporting sales.
• Traffic management: briefing and maintaining relationships with specialists and agencies.
• Organizing and coordinating events and webinars.
• Coordinating and implementing rebranding and a new website.
• Maintaining internal and external identity.

• Financial administration; debtors, cash, and invoices.
• Processing employee hours.
• Sales activities.

Eindhoven En Omgeving, Nederland

• Experiences
• Traffic Management National Waste Report 2015 | www.nationaalafvalrapport.nlo Acting as the intermediary between advertising agency, printer, writers, photographer, and intervieweeso Point of contact for intervieweeso.
• Direct Mail campaigns - personalized postal mailings
• Internal newsletters on a confidential collection concept
• Creating briefings for copywriters, printers, and advertising agencies
• Internal online environment - SharePoint and Showpad

• Heavy and light household chores.
• Being a listening ear for the clients.

• Checking contracts of temporary employees.
• Car mileage registration.
• Answering phone calls and receiving guests.

Master Of Science (Msc), Communication And Information Sciences

Study direction: Company Communications and Digital Media Subjects: Corporate Social Responsibility Communication (CSR) Design and.

Communication And Information Sciences (Company Communications)

Activities and Societies: SV BabylonStudy direction: International Business Communication including Spanish as a modern foreign language..

Facultad De Adminstración Y Dirección De Empresas

Activities and Societies: Erasmus Exchange Asociation ESN Happy ErasmusA minor abroad in Valencia during the period of January 2014 - July.

Intensive Course Spanish

Participation in an intensive Spanish course in Playa Tamarindo, Costa Rica in the period January 2012 - July 2012.

Atheneum

Profile: Economy & Society Extra subject: Management & Organization