Estera Ogunkoya Email & Phone Number

Dublin, Ie

● Managing eleven Google Ads accounts with a combined monthly budget of over $125,000.● Boosted lead conversion rates by 136% in four months by re-evaluating negative keywords, adding new keywords, and A/B testing ad copy with enhanced USPs and customer testimonials.● Decreased Search lost IS (rank) by 38% and increased Impression Share by 30% in four months, by A/B split testing more relevant ad copy which improved the expected CTR, and ad relevance quality scores.● Created Meta Ads Campaigns with a $6,000 monthly budget, promoting weekly client webinars, generating over 2,000 leads in 30 days.● Managed Amazon Ads with an $8,000 monthly budget, generating over 900 orders and $30,000 in sales within 30 days.● Developed new campaigns using proper account structure and best practices, including competitive keyword research, ad group organisation, proper keyword match types, negative keywords and ad extensions.● Researched over 10,000 targeted keywords in 48 hours to find 108 high-intent keywords for an upcoming account build.● Boosted lead conversion rates by over 50x in two months through strategic keyword research, campaign creation, and ad copywriting.● Conducted audits and optimised existing campaigns, improving campaign structure, keywords, bids, and ad copy.● Analysed search terms to discover new keywords and reduce irrelevant traffic with negative keywords.● Enhanced campaign performance and Quality Score by optimising bids, ad copy, and landing pages.● Exceeded industry standard conversion rates by 60% in two months, by using high intent keywords and creating compelling ad copy.● Reduced cost per conversion by 30% in three months by boosting conversions, reducing irrelevant traffic through negative keywords and pausing costly, ineffective ads and keywords.

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Disaster Central

- Assisted with Google Ads account for Non-profit.- Performed a Google Ads account audit.- Managed $10,000 in Monthly Ad Spend. - Strategised to improve Search IS and Quality Scores.- Landing Page recommendations.- Performed in-depth Keyword Research, Search Term Analysis, Competitor Analysis.- Build out campaigns and ad groups using proper account structure.- Regular account maintenance.

Dublin, County Dublin, Ireland

● Managed a $10,000 ad spend budget, increasing search impression share and online visibility.● Built and optimised Google Ads campaigns, utilising best practices for campaign structure and competitive keyword research.● Audited and restructured existing Google Ads campaigns for improved performance and Quality Score.● Collaborated with clients to develop custom strategies based on their goals and unique selling propositions.● Conducted A/B testing on ad copy and landing pages to optimise conversions.● Used analytics to assess visitor behaviour and adjust paid campaigns and SEO strategies.● Boosted lead conversion rates by over 10x in 14 days through keyword research, new Google Ads campaigns, and effective ad copy.● Increased email subscribers by 10x in two months with a comprehensive strategy, including a new landing page, lead magnet creation, and targeted Google Ads campaigns.● Created two high-quality articles within five days by performing extensive keyword research to identify topics resonating with cat enthusiasts, conducting competitor research using SEMrush and ensuring article optimization using Yoast SEO.● Performed on-site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content, and Keyword Density, Alt Image Text, & Response Codes.● Used SEMRush to conduct SERP competitive research, analysis, finding long-tail and lateral keywords.● Boosted organic traffic by 35x in 30 days by enhancing on-page SEO and writingengaging articles.● Increased organic ranking by 80% in three months by conducting keyword researchand creating SEO-optimised articles.● Used Screaming Frog software to perform in-depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site Structure.● Applied schema markups to websites for enhanced search results.● Designed and executed email marketing campaigns using MailChimp and Kartra.

Bachelor Of Science - Bsc, Adult Health Nurse/Nursing, Nfq Level 8

Translating my nursing education into digital marketing, I bring effective communication, attention to detail, and a knack for thriving.

Digital Marketing

Completed an intensive Digital Marketing program, enhancing skills in Paid Search, SEO, Analytics, Content Writing, Email Marketing, Paid.