Estera Sandra Nowak Email & Phone Number

Inverness, Gb

United Kingdom

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

• Nominated for Points of Pride 2023 as my efforts have been recognised having met the Interim Associates Academic Registrar expectations. I strived to ensure quality and University standards were maintained while I remained consistent with GCU values.• Produced accessible physical and digital marketing materials this included posters, digital content which was used across social media, campus screens, emails and newsletters• Organised a corporate photoshoot to capture the Visa team• Represented the team during UG open day, PG open evening, services fayre• First point of contact; covered the Student Visa Office, provided general immigration advice and answered phone calls• Managed the Visa inbox regularly and at peak times; answered student and staff as well as external enquiries• Managed and analysed data which helped the Visa advisors make informed decisions

• Worked via Matrix CMS – Squiz : a low code enterprise content management system. • Migrated content (written and graphic) from an old GCU London website into a newlyintegrated and refreshed GCU (main campus) website which will be soon published.• Resolved issues with broken page links for the correct running of websites through SiteImprove.• Reviewed and edited website content on university and course information to match the new prospectus.

London, England, United Kingdom

• Created and edited a high number of formal reports and presentations for internal and external use.• Generating newsletters and other ads which were later sent in a pre-scheduled email campaign.• Assisted in the creation of a Marketing Recruitment and Conversion strategy for year 22/23including competition & swot analysis and budget planning.• Designed pop-up banners, leaflets, posters and digital marketing materials also used for paid digital campaigns.• Managed all official GCU London social media channels: LinkedIn, Facebook, Twitter and Instagram which under my efforts grew from 3000 followers to 6,160 followers.• Provided live commentary and updates for broadcasted masterclasses with special guest speakers and during graduation ceremonies.• Increased the engagement of student ambassadors and representatives in events and daily operations.• Edited video testimonials of current students and graduates from across key academic programmes.• Produced articles and blogs which were later published across LinkedIn and the GCU official News blog operated via Wordpress.

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

• In a team of six, I helped to develop solutions and strategic initiatives for a medical aesthetic clinic which aims to enhance the advertising of three new technologies, the first to be offered in Scotland; • Undertook Market Research and Situational Analysis, further assessed the initial STP to later establish SMART objectives and allow for the process of creation of buyer persona and the overall design brief. • Delivered a presentation to the supervisor of the project as well as the client where I have discussed in detail the results of Analysis undertaken and advised on Search Engine Optimization techniques.As part of the final assessment in the first semester, an interim project rationale report has been produced in which an 80% grade was achieved.

Edinburgh, United Kingdom

• Shadowed and assisted the executives in the operation and promotion of events• Temporarily substituted the general Events manager and overtook all administrative responsibilities• Improved the advertising campaigns for presentations in 2019/20 through Integrated Marketing Communications; • Managed and motivated a team of student ambassadors from Partner Universities to spread WOM and distribute promotional materials i.e. Posters and Flyers • Released email campaigns through MailChimp• Set up ticket sales through Eventbrite for previous and upcoming events• Regularly updated Social Media Channels with news items and engaging content• Introduced changes to the official Asia Scotland Institute website using WordPress

Glasgow, United Kingdom

• Acted as an intermediary between University of Strathclyde and the Asia Scotland Institute• Promoted and assisted with the organisation of ASI events at University of Strathclyde• Established and managed relationships with societies at the university

• Shadowed the management and assisted in client meetings• Delivered a workshop on the importance and use of Social Media i.e. Instagram and Facebook• Daily updated the Social Media Channels for YCD based upon the content calendar I have created• Set up Search, Display and Video campaigns through Google AdWords for clients• Reported on results of running campaigns using Google Analytics• Produced a blog piece on “How to generate word of mouth in the Digital Age” as well as, a personal one titled “Thoughts of an Intern”• I have supported the graphics team by creating mockups for the promotion of completed work

Glasgow, United Kingdom

• Coordinated Strath Econ’s digital communication channels i.e. Facebook, Twitter and LinkedIn in order to maximize engagement with members and raise further awareness of the society by creating, editing and publishing interesting content• Reached the executive director from Morgan Stanley (Glasgow) to deliver a verbal proposal of collaboration on an event, which led to an insightful workshop on assessment centers• Cooperated with the Economics department in release of promotional materials and newsletters related to the society events

Glasgow, United Kingdom

• Reported and directly assisted the Marketing Director • Distributed the Marketing Materials around the University of Strathclyde• Promoted the event through WOM to students of Economics and individuals interested in the subject of sustainability • Temporarily substituted the Vice Director of the Marketing team and took over the responsibility of writing descriptions for partners and speakers which later were used on the official SEC website• Administrated the Social Media Channels for the conference (live) over two days of the event by posting updates on the programme, sneak peeks with photographs and other graphics

Glasgow, United Kingdom

I had the privilege to work on the Student Finance England Campaign (Student Loans Company) where I would enthusiastically work as part of a high performing inbound service team on behalf of one of Teleperformance’s leading clients. My role required me to consistently place customers first and build their trust, proactively identifying the best solutions for each consumer, building a detailed rapport after every call.