Estera Hayes Email & Phone Number

Philadelphia, Pa, Us

Content marketing across digital platforms and channels at GreyOrange, a global technology company unifying AI-driven software and mobile robotics to modernize order fulfillment and optimize warehouse and retail store operations in real time- Responsible for inbound marketing strategies and execution: website, blogs٫ social media and lead gen campaigns- WordPress, HubSpot, Google Analytics, Oktopost, Canva

Specialties: - Industries: Tech/SaaS, Skincare/Beauty, CPG, Healthcare, Pharma, Professional Services, Insurance, Legal- Brand and product positioning; playbook and message development- Social media strategy, content development and execution- Thought leadership blogging, copywriting and editing- Public relations strategy, communications and media outreach- SEO web copy, ad copy and PDPs (including Amazon)- Sales collateral and white papers- ABM content and campaigns; Multi-channel lead generation campaigns- Event management- Customer marketing and retention programs; customer events and user groups- Internal and external corporate communications

Blue Bell, Pa

Subcontractor responsible for developing and executing marketing, communications and public relations programs for global clients in the high-tech and consulting industries.- Positioning and messaging development- Case studies, brochures, Web content, newsletters, blog posts, white papers and collateral- Content development for launch initiatives, thought leadership and channel marketing- Public relations and media outreach- Project management and lead generation campaigns

Responsible for creating, implementing and leading internal and external global communications efforts. - Developed and managed overall strategic public relations programs, including the supervision of agency partners- Managed development and execution of external communications, including four global e-newsletters and one international customer newsletter- Developed and managed internal executive communications- Managed marketing communications copywriting, including over 100 Web pages

Responsible for developing and managing marketing programs and events for all IDS Scheer ARIS and SAP business units in the United States and Canada. - Launched and managed external customer/partner e-newsletter- Introduced and managed internal employee newsletter- Initiated and managed customer programs- Began Corporate Social Responsibility (CSR) initiative and managed throughout North America- Planned and executed programs with sales to support SAP and Microsoft license revenue through lead generation campaigns

Responsible for understanding the strategic direction of the company, products, services and processes, and effectively integrating them into sales proposals and presentations. Maintained the global content database. Managed three copywriters. - Configured, implemented and trained Sales Organization on CRM software. Managed, maintained and continuously customized CRM software.- Wrote corporate positioning papers, client case studies, RFP response copy and marketing communications.

Content Editor, Marketing ServicesResponsible for writing and maintaining all marketing and proposal copy. Proofread and edited all sales, marketing and corporate communication materials. Provided leadership and informational updates on company direction, products and services to project design team. Designed, updated and maintained the company intranet.Project Designer, Marketing ServicesResponsible for the creation and production of sales proposals and presentations in order to provide Rosenbluth with the opportunity to maintain current accounts and obtain additional business.

Bah, English

Activities and Societies: The Villanovan (newspaper) columnist and editor, Habitat for Humanity team lead, Women's Rowing, Honors Program.

Education record

Activities and Societies: Cross country, Track, Community Service Corps, Vice President of the National Honor Society