Paid Strategy and Performance with expertise in full-funnel strategies and performance campaign optimization. Developing comprehensive paid media strategies and driving results across various channels including Meta, Google, and programmatic.Key Responsibilities:- Defining the complete paid media strategy across channels such as Meta, Google, and programmatic.- Setting campaign objectives and identifying the appropriate target audience for each action using a Data Management Platform (DMP).- Coordinating with creative, analytics, and CRO teams to ensure seamless collaboration.- Developing business cases and closely monitoring key performance indicators (KPIs) of performance marketing actions, such as CPA, ROI, and ROAS, to continually measure and optimize performance.- Proposing A/B testing, enhancing ad creatives, and optimizing landing pages to maximize effectiveness and achieve optimal results.- Tracking and reporting digital and offline sales generated through our online actions.

I founded Elba & Clau, an online sustainable clothing store specializing in garments made in Barcelona. Our mission was to create comfortable, versatile, and sustainable pieces that accompanied women in their daily lives.At Elba & Clau, we designed and produced limited collections and sustainable pieces, following local manufacturing and consumption processes. We prioritized ethical and environmentally friendly practices, ensuring that our clothing is aligned with our values of sustainability and responsible production.By focusing on local design and production, we supported the local economy and promoted the use of eco-friendly materials. Each piece was carefully crafted with attention to detail, combining style and sustainability to offer our customers a conscious fashion choice.Additionally, I developed the digital stack for B2C and B2B operations using Shopify and led the creation of a brand strategy and media mix, (organic and paid in IG, FB, Google) to enhance our presence in the market.

Brand and performance online channels global strategy: Display, Programmatic, Mobile, video, Social Media, Adwords and Affiliates' partnerships.Tasks involved: - Managing the agencies and suppliers directly in order to test and optimize worldwide campaigns in US, Mexico, Russia, Portugal, Spain, UK and China (Tmall -JD.com).- Implementing actions to achieve the E-commerce goals (ROI, traffic...) budget forecast.- Using audience and relevant data to optimize and test the most effective campaigns in every country. Analytics department organization and strategy: GTM, GA, DCM requirements definition for platforms such as Magento and Hybris.

In charge of social media ads, budgetary control, paid social, strategy. - Social Media- Social Media Ads- Display- Branding- Advertising (Offline & Online)

Media planner assistant in display and Social Media campaigns.- Trafficking online advertising campaigns.- Reporting and benchmarks.- Contact with providers and media.

Marketing, Public Relations, Corporate Events, Conventions, Media Press...

Media Planning, Monitoring Campaigns Negotiation, Strategy