Ester L. Wiersma, Msc Email & Phone Number

Alkmaar, Nh, Nl

The Hague, South Holland, Netherlands

As Online Marketer at DNHK, I am responsible for developing and executing strategic marketing and communication plans aimed at achieving measurable results. My tasks include:- Developing and implementing marketing campaigns for events, selecting the appropriate channels (social media, newsletters, website communication) and offline methods (such as partner events).- Increasing visibility and reach by effectively utilizing online and offline marketing tools, with the goal of reaching new target audiences and attracting more participants to events.- Analyzing marketing campaigns to evaluate results and continuously optimize strategies for better ROI and achievement of set KPIs.- Collaborating with event managers, PR, and communication teams and external partners to achieve common goals and enhance the impact of campaigns.- Developing post-event marketing and communication plans to strengthen relationships with the target audience and increase member retention through lead generation, lead nurturing, and internal follow-up.- Working in a data-driven manner by collecting and analyzing data to quickly identify opportunities and integrate them into strategies.- Achieving KPIs through continuous improvement of marketing and communication strategies, focused on conversions, participant numbers, and brand engagement.

Wormer, North Holland, Netherlands

Amsterdam Area, Netherlands

Developing a scaled engagement strategy for our (premium) customers (B2C) and developing a higher brand awareness. Improving end-to-end customer experience and increasing card member engagement within our consumer portfolio, based on product & pricing strategy, base management & communications., cooperating on a European/ Global level. - Scale & develop a programmatic experiences strategy: further developing and implementing the programmatic approach and organisation of our customer experiences & life style programs. - Developing and implementing these programs via several end-to-end card member experiences for the premium segment including selection and coordination of the right external partners. - Responsible for the Membership Rewards program and a diversity of engagement projects (including branding). Setting up a programmatic communication approach of these experiences for maximum customer impact and increased brand awareness, thereby actively using social media as a tool. - Bi-annually create & manage a Premium magazine (Bon Vivant): hard copy & digital channel. Work closely together with local and international departments (e.g. Acquisition Marketing, Partnership Development, Travel & Lifestyle Services, Customer Service, Membership Rewards, Compliance, Legal, etc.) and external partners to ensure strategy alignment and support business goals. A challenging job that gives lots of opportunities for personal development, growing further in the required leadership skills and further (international) career development.Digital marketing experience and knowledge of:o SEO/SEAo Adobe Analyticso Content management programs (e.g. GEM) and CRM/CMS systems.o Mobile marketingo App development• Natural interest for (online) data driven marketing• Analytical skills to drive tactical/strategical initiatives

Amsterdam Area, Netherlands

- Responsible for Merchant Marketing strategy in the Netherlands for the Top 50 accounts and largest B2B prospects. - Develop marketing strategies and plans for the Netherlands based on the pan-European business and marketing strategy to grow/protect revenue, expand coverage - Build and execute joint marketing plans with both prospects and existing partners (merchants) based on their business objectives around growth, retention, customer expansion- Lead innovation and thought leadership on new ways to connect merchants with our cardmembers, via digital, event and other marketing channels.- Responsible for local end to end B2B campaign execution including effective targeting, creative development, delivery of campaigns, campaign analysis.- Work closely across the UK & Regional B2C Marketing team to leverage and roll out a new engagement and CRM strategy- Manage B2B events for our top customers and create a fully integrated B2B content and PR Strategy- Close collaboration with functions across different markets and Business Units on a local and international level (Client Management, Acquisition Teams, Product Management, Customer Services, Compliance, Legal, Consumer Marketing) - In charge of A&P budget management and planning

Amsterdam Area, Netherlands

- Development of fair & ethical forward fashion label - Communication & PR/ Marketing- Sales to retailers (retailshops, webshops, pop-up store)- Manufacturing fashion designs in Nepal, India and Myanmar- Membership of Fair Wear Foundation & MVO-Netherlands Leather Working Group TRACED GOODS is Young Designer member of Fair Wear foundation, a platform for small fashion labels and designers with a common interest in green business. Young Designer member companies are required to comply with Fair Wear Foundation Code of Labour Practises.

Breukelen

Creating and implementing geo targeted strategic marketing plans B2C and coordinating multiple campaigns on a Pan-European level. Managing and coordinating web platforms: social media; functionality development; coordinating SEA, SEO and web analytics, consumer behavior tests, conversion optimization. Co-responsible for launch & roll out of B2C platform 24O2.com within project planning and budget.• Monitoring and optimize strategy for the Online Business Division of the company• Strategy & digital design of campaigns and promotional activities• Online advertising & content development• Promotional strategy and business development • Optimization web platforms using SEA en SEO• Developing email marketing• Managing 2 interns

Houten

Develop & execute tailored trade & consumer promotional marketing campaigns through varied marketing vehicles with the key objective to drive ACCO brands sales across the key accounts- Strategy Category/ channel plans: align EMEA quarterly marketing plans with local salesteam - Promotional planning & execution: initiate, implement and monitor promotional activities and campaigns. Demonstrate continuous improvement with promo calendar and ROI calculation. Analysis and improvement of ROI on promotional activities with MDF optimization. - Local marketingtools: align and translate digital collateral with salesteam by segmentation, targeting (translation, content development with ACCO Creative studio in UK, channel implementation) - PR/ Communication: press releases at corporate (focus region Northern/ Benelux), brand- and product level - Improve profitability for Benelux by growing share of sales value of key pillar segments in office products: larger & high end shredders (vs. total shredder segment) & larger laminating/ binding business machines (vs. total sales value) and by enlarging the sales value share of on-line channels

Vianen

INTERIM- Develop and implement new products in local market and develop tools in order to be able to identify Channel and customer priorities at the same time contributing to Channel/ Category Growth - Liaison for Sales (Navigator) contributing to the development, in cooperation with Account Management, of Sales Presenters (introductions). - Liaison for Marketing & BD&I (BU) sharing information on the developments of Key Categories, in order for them to develop new Innovations and define Action Plans streamlined with Market priorities/ conditions. - Control trade marketing implementation by Key Account Management in order to ensure consistent and suitable marketing of the brands in the Dutch retail market in line with corporate guidelines.

Benelux

Management of privatly held partnership 69Slam Wholesale Benelux- Organize wholesale sales department of 69Slam in Benelux with 2 collections per year - Create business organization: logistics, stock & order systems/processes, finances, consumer marketing/ PR activities - Management of 1 sales representative in 69Slam Concept store based in the center of Amsterdam - Shop-in-shop strategy implementation & development of Private Labels - Creation of substantial brand awareness and PR with low budget

Mijdrecht

Manage in-country marketing communication budget and planning in alignment with EMEA. - Responsible for positioning, promoting and increasing exposure - Generate effective events & co operations in line with the country sales strategy - Participation in Dutch Management Team: strategy development meetings regarding deliverables, opportunities and roadblocks

Public Relations Manager of seven luxuary cosmetic brands. - Maintaining and extending existing network of relations, - Organizing launches through press releases, press events, press information service- Marketing activities and brand experience activities- Creation, analysis and evaluation (free) publicity results through sponsoring, lobbying, cooperation with magazines and daily pressProjects:- Amsterdam International Fashion Week – Lancôme Netherlands PR activities, coordination of Lancôme sponsoring and make up for catwalk show - Internal PR: internal magazine l’Oréal Luxury Products Netherlands

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Bachelor Of Science, Media & Entertainment Management, Economics

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