Mark A. Estes

Mark A. Estes Email and Phone Number

Multi-Channel Digital Marketer | Website Experience Lead | Growth-Focused B2B SaaS Strategist @ CFRA Research
Mark A. Estes's Location
Owens Crossroads, Alabama, United States, United States
Mark A. Estes's Contact Details

Mark A. Estes work email

Mark A. Estes personal email

n/a
About Mark A. Estes

With over a decade in the world of digital marketing, my passion lies in steering global B2B lead-to-revenue endeavors. I specialize in shaping successful integrated marketing plans that dance between search engine (SEM) and account-based marketing (ABM) strategies. Beyond the plans, I'm all about curating the best-in-class website user experiences that sets the bar. I thrive on the excitement of the ever-changing digital landscape, constantly seeking out new possibilities to fuel my drive for impactful results.Personal Hobbies, Accomplishments & Fun FactsEducation - Embarking on the academic journey, I became the first in my family to attend college, graduate school and earn an MBA.Photography - As a photographer, the joy of seeing my work in print has been truly humbling. From the national stage of NCAA Final Four, ESPN Magazine, and Associated Press to the local scenes captured in Nashville publications like The City Paper and the Nashville Scene, my lens has left its mark.Bowling - In my high school bowling heydays, I not only nailed a perfect 300 but also made a 7/10 split!Running - Conquering over a dozen trail runs, half marathons, and 5Ks was a warm-up. The real challenge? Tackling a 20-mile trail extravaganza through Chattanooga mountains, boasting nearly 3,000 feet of elevation gain. Phew!

Mark A. Estes's Current Company Details
CFRA Research

Cfra Research

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Multi-Channel Digital Marketer | Website Experience Lead | Growth-Focused B2B SaaS Strategist
Mark A. Estes Work Experience Details
  • Cfra Research
    Global Digital Marketing Manager
    Cfra Research Apr 2024 - Present
    Charlottesville, Virginia, Us
    As part of the global marketing team, I integrate a digital marketing strategy spanning web, paid, organic, and account-based marketing programs to optimize engagement and conversion.
  • Onapsis
    Senior Manager, Web & Digital Marketing
    Onapsis Jun 2021 - Nov 2023
    Boston, Massachusetts, Us
    As part of the global marketing team, my responsibilities included developing and executing an integrated multi-touch digital strategy that included web, paid, organic, and account-based marketing programs.Key Accomplishments-Delivered a 22% YoY organic search traffic uplift within 8 months through a multi-pronged approach.-Implemented a data-driven CRO testing program that resulted in a 100% improvement in site engagement and a 33% lift in web conversion rates.-Spearheaded a complete ABM program overhaul, including the development of the company's first targeted display campaign and web personalization strategy.-Through strategic messaging and personalization tactics, engagement within our high-value account audiences increased 70%.-Empowered Sales team through 1-1 training and resource development resulting in a 380% increase in ABM platform adoption and usage.
  • Hexagon Ppm
    Senior Manager, Global Digital Marketing
    Hexagon Ppm Feb 2018 - Jun 2021
    Madison, Al, Us
    I led a transformative journey that elevated the global web and digital team to a best-in-class standard. This multifaceted approach included several key achievements:-Created and led the implementation of a multi-touch channel strategy seamlessly integrating web, organic search, paid advertising, and ABM initiatives across three different regions. -Implemented the Marketing department’s first AI-powered website chat solution resulting in a conversation to meeting rate of 22%.-Through strategic SEO initiatives, I drove 60% year-over-year surge in organic search traffic, significantly expanding our online presence, protecting the brand and driving qualified leads.-My leadership ensured the successful execution of complex projects, including four site and blog migrations, as well as a comprehensive redesign for hexagonppm.com. -I directed the development and implementation of a global translation/localization program encompassing eight languages across North America, APAC, and EMEA. This included the creation of streamlined workflow processes that optimized the translation lifecycle from review to publishing.
  • Digium
    Digital Marketing Manager (Business Analyst)
    Digium 2014 - Feb 2018
    Huntsville, Alabama, Us
    Responsible for developing and implementing digital marketing blueprints to attract customers to global websites (Digium and Asterisk) by increasing online presence through SEO, SEM and ABM efforts as well as analyzing digital marketing metrics and identifying areas to optimize online marketing performance.Key Accomplishments-Achieved a 127% increase in branded conversions while reducing average cost-per-click by 61% and cost-per-lead by 88%.-Established and maintained ROI models for paid and organic marketing, presenting monthly/quarterly findings to the VP of Marketing and Director of Sales and Marketing Operations.-Led the development of high-performing lead magnets in collaboration with our web development team. which resulted in converting mid-funnel customers at a increased rate of 3-5%.
  • Kabat Real Estate Solutions
    Marketing Research Anaylst
    Kabat Real Estate Solutions 2011 - 2013
    Nashville, Tennessee, Us
    Aggregated, analyzed, interpreted, and reported market research data to better understand demographic, market and competitive trends. Worked closely with brands such as Target, Academy Sports, TJMaxx/HomeGoods/Marshalls, Advance Auto Parts and Planet Fitness.
  • Aephotography
    Owner\Photographer
    Aephotography 2003 - 2012
    Managed communication and media efforts for clients to achieve promotional and marketing goals. Photos appeared in national publications and local magazines (the Nashville Scene, The City Paper), NCAA media guides, and provided for the Associated Press on the behalf of Lipscomb University Athletics.
  • Dominion Enterprises
    Senior Digital Marketing Account Manager
    Dominion Enterprises Jan 2007 - Oct 2008
    Norfolk, Va, Us
    Developed strong and innovative digital marketing strategies for enterprise automotive dealerships using SEO and PPC in order to drive traffic to dealership websites and create lead generation. Primary account manager for more than thirty automotive dealerships with PPC budgets monthly ranging from $500-$12,000.

Mark A. Estes Skills

Moz Sitecore Demandbase Online Marketing Digital Photography Web Applications Web Analytics Digital Marketing Adobe Photoshop Google Adwords Seo Chatbot Development Campaign Strategies Demand Generation Online Campaign Management Marketo Marketing Eloqua Web Services Account Based Marketing Search Engine Marketing Drift Campaign Management Google Analytics A/b Testing Paid Search Strategy Salesforce.com Administration Digital Marketing Analytics Google Ads Marketing Strategy Adobe Creative Suite Search Engine Optimization Google Webmaster Tools Paid Search Campaigns Marketing Research Ppc

Mark A. Estes Education Details

  • Lipscomb University
    Lipscomb University
    Master Of Business Administration - Mba
  • Lipscomb University
    Lipscomb University
    And Related Support Services

Frequently Asked Questions about Mark A. Estes

What company does Mark A. Estes work for?

Mark A. Estes works for Cfra Research

What is Mark A. Estes's role at the current company?

Mark A. Estes's current role is Multi-Channel Digital Marketer | Website Experience Lead | Growth-Focused B2B SaaS Strategist.

What is Mark A. Estes's email address?

Mark A. Estes's email address is me****@****sis.com

What schools did Mark A. Estes attend?

Mark A. Estes attended Lipscomb University, Lipscomb University.

What skills is Mark A. Estes known for?

Mark A. Estes has skills like Moz, Sitecore, Demandbase, Online Marketing, Digital Photography, Web Applications, Web Analytics, Digital Marketing, Adobe Photoshop, Google Adwords, Seo, Chatbot Development.

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