Over 25 years of experience in marketing, products, business, creation, and distribution channel development, defining strategies and initiatives for growth and brand positioning based on the analysis of internal data, trends and consumer behaviors aligned with the company's compliance.Skilled in developing business plans, feasibility studies, and identifying opportunities for new businesses through market research.Led teams with the ability to engage stakeholders and multifunctional teams in a horizontal and collaborative manner.Experience in the management, planning, and execution of product lifecycles coherent with the market, in addition to the development of action plans to achieve and maximize results.International experience in China and Argentina, focusing on production transfer and importation.Awarded twice by Ibest (annual award given to the best professionals and companies in the digital market, including internet, websites, social media, apps, and similar platforms in Brazil),while working at Auto Sport Magazine.Managed programs and projects on topics such as positioning, portfolio, M&A, businessdiscontinuity, regulatory affairs, and others.